Now more than ever, it’s important for restaurateurs to get into online marketing — luckily, it’s easier than it looks. According to Monetate, a marketing software provider, more than one billion restaurant visits in the United States are influenced by online marketing. We came to
On Tuesday August 21st I was invited to talk with the host of Indianapolis WishTV News at 11, Phil Sanchez about phishing emails and some common scam emails that people frequently receive. See the segment here: * Video and Images courtesy of WishTV Some tips and notes to consider when you’re faced
Humza Teherany may have made a change in his career, taking on the role of chief technology and digital officer for Maple Leaf Sports & Entertainment (MLSE) after being CEO of foodservices multinational Compass Group’s digital labs, but he’s still thinking about the best way for
We share some best practices for creating on-hold messages that will reflect your brand and better the customer experience. Set Expectations in the Customer Greeting Before the customer enters the call queue, it is good to have a system that tells them of the average wait time,
These days, CMOs are expected to be not only marketing gurus, but also technology enthusiasts. In an August 2018 survey from Forrester Consulting and Accenture Interactive, 26% of marketers worldwide said that, when it comes to innovation over the next 12 months, one of the
Consent is only one of several lawful bases for data processing available under the EU General Data Protection Regulation. The others — fulfilling a contract and legitimate interest being the most popular — are often preferred to consent because consent can be withdrawn by the data subject at any time. Nonetheless, sometimes consent is the
As we saw in articles 1 & 2, we talked about testing and about the critical importance of identifying each and every ad you prepare. Those should be the foundation for everything that goes out to the marketplace. One challenge that I've run into on a
Because of in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018. A recent PubMatic and Forrester Consulting survey of decision-makers
Walgreens' coolers will feature digital doors that display images of the contents within, like drinks or frozen foods, and also offer targeted advertising opportunities. Just as brands have long been able to target consumers online with cookies, retailers are now experimenting with their own form of
Much-lauded privacy laws risk being undermined as compliance is outsourced to tech vendors and "toothless trainings, audits and paper trails" are confused for genuine protections, a New York Law School professor has said. In a paper in the Washington Law Review, published online last week, Ari Ezra
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