There are a lot of smart — very smart — individuals managing and directing Call and Contact Centers today. Yet these bright, bright people still manage from time to time to do things that defy understanding. This is my top ten list of really dumb
In late November, the Justice Department unsealed indictments against eight people accused of fleecing advertisers of $36 million in two of the largest digital ad-fraud operations ever uncovered. Digital advertisers tend to want two things: people to look at their ads and “premium” websites —
IT’S NO SECRET that companies like Facebook and Google scoop up personal information to serve users ads. But if anything became clear this year, it’s that consumers have a lot more to learn about what happens to their data online—how it’s gathered, who gets to look at it, and
Technology is evolving at an exponential pace and undoubtedly a year from now the landscape will look different than it does today. Here are what tech insiders see coming around the bend. 1. There's a high probability we're headed for recession"We've been putting the economy on performance-enhancing drugs in the form
Everybody knows that millennials (the generation currently between the ages of 20 and 36) are glued to their smartphones and couldn’t care less about your direct response marketing efforts, right? Maybe not. Such broad generalizations should be met with skepticism. Don’t listen. Do your own research. There
Freight trains take time to build steam. That’s your metaphor for what’s to come in 2019 for the General Data Protection Regulation. “I think people were expecting a massive fine on Day One,” said Forrester principal analyst Fatemeh Khatibloo, “[but] these investigations take time.”Data protection authorities
The following is an open letter from The Privacy Commissioner of Canada to Minister Bains, the Minister of Innovation, Science and Economic Development, regarding the state of privacy and data protection here in Canada. With GDPR setting new standards and the US stirring with some
U.S. tech giant Google said Wednesday it would appeal the €50 million fine for privacy violations issued by the French data protection authority earlier this week. “We’ve worked hard to create a GDPR consent process for personalized ads that is as transparent and straightforward as possible,
For marketers looking to survive in a world where they are competing with customer reviews, it's critical that they understand how to generate reviews in the first place, writes Helen McRae. The power of influence is shifting; from copywriters penning ads, to keyboard ninjas writing reviews.
For Data Privacy Day, let's commit to a culture of privacy by design, nurtured by a knowledgeable team that can execute an effective operational compliance program. This past May, you heard an awful lot about the GDPR, which is short for the EU's General Data Protection
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