February 2019 – Page 2

Articles, Data Marketing, Email Marketing, Privacy

How to combat delivery ramifications after a data breach

Following Marriott’s data breach, FTC regulations required the hotel chain to reach out to its entire email list of customers, informing them of a potential leak of their personal information. Outside the obvious negative impact (loss of customers and brand trust), a breach also results in significant marketing expenses

February 25, 2019

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Articles, Data Marketing, Privacy

B.C. privacy commissioner launches awareness campaign for firms

Why are Canadian businesses often caught violating customers’ privacy rights, not protecting personal data they hold and victimized by data breaches? One answer is they don’t know they have to follow provincial and federal privacy laws. It may be even worse. “Frankly, judging by some of the

February 25, 2019

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Articles, Digital Marketing

Digital advertising to surpass print and TV for the first time, report says

The money spent on digital advertising in the United States will surpass that on traditional ads for the first time this year, according to forecasts by eMarketer, representing a landmark inversion of how advertisers budget their resources and highlighting the rise of digital media as

February 24, 2019

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Articles, MarTech, Media Buying

Even the IAB warned adtech risks EU privacy rules

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech

February 23, 2019

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Articles, Digital Marketing

It’s time to shut down digital marketing teams for good

The news that the Co-op Bank has disbanded ‘digital marketing’ should come as no surprise. For several years senior marketers have been wearily signalling that the need to maintain a digital marketing team separate from the rest of the marketing group was disappearing. And the ultimate manifestation

February 22, 2019

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Articles, Marketing Strategy

4 Ways to Make Marketing More Meaningful

Warhol called it “Business Art.” A novel concept at the time: The idea that not only could art and business co-exist, but that there would be an inevitable inflection point. Warhol said, “Business art is the step that comes after art.” In the post sell-out universe

February 21, 2019

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Articles, MarTech

New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.

Further new evidence drawn from sample bid requests in Google and IAB’s own documentation reveals the personal data in bid requests. Dublin and London, Wednesday, 19 February 2019 Privacy watchdogs in the UK and in Ireland today received evidence of the data crisis at the heart

February 20, 2019

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Articles, Cyber Security

Awesome cyber security facts 2019

As people are leaning more and more towards the digital world, cybercrime is becoming an issue that cannot be ignored. Although many individuals and businesses are doing all they can to prevent such attacks, a big risk of them still persists. There are various types

February 20, 2019

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Articles, Digital Marketing, Mobile Marketing

Hundreds Of Android Apps Found To Serve Invisible Ads

A massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps, has been uncovered by Oracle. The scheme, “DrainerBot,” involved serving ads that were invisible to users, but that burned through their data allotments and depleted their batteries. The affected apps -- including popular ones like

February 20, 2019

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Articles, Marketing Strategy, Omnichannel Marketing

Keep in Touch: Experiential Marketing Best Practices

Omnichannel marketing uses the latest technology to reach the right consumers on devices they already utilize to look things up and make purchases. If eyes are glued to mobile screens or work computers most of the day, what does in real life (IRL) mean? Today, experiential

February 19, 2019

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How to combat delivery ramifications after a data breach

B.C. privacy commissioner launches awareness campaign for firms

Digital advertising to surpass print and TV for the first time, report says

Even the IAB warned adtech risks EU privacy rules

It’s time to shut down digital marketing teams for good

4 Ways to Make Marketing More Meaningful

New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.

Awesome cyber security facts 2019

Hundreds Of Android Apps Found To Serve Invisible Ads

Keep in Touch: Experiential Marketing Best Practices

Revolutionize Your Marketing: How AI Tools Are Changing the Game

FTC audit of websites and apps finds three-fourths use dark patterns to trick consumers

$700bn Delusion

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