February 2019 – Page 4

2019 Martech Predictions: From Facebook Marketing to Meeting Automation

At the end of the year, we spend time to reflect, learn and look ahead to the new year. Taking a look back at the past year in the martech industry, one thing comes to mind: growth. With more than 6,000 solutions available for businesses,

February 18, 2019

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Articles, Search Marketing

Five Unconventional Ways to Attract Website Traffic

Via the World Wide Web, you can potentially reach millions all around the globe as soon as your site goes live. Unfortunately, that rarely ever happens. The Web has become a highly competitive place, and every day it's becoming harder and harder to stand out online. It can

February 18, 2019

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Articles, Direct Mail

11 Ways to Stretch the Impact of Your Direct Mail Dollars

Direct mail is deceiving. Marketers often write it off as too expensive to create, produce and deliver, compared to digital advertising. But then there’s cost vs. value, the latter being a balance of cost and benefit. What marketing benefits do you value to help you

February 18, 2019

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AI, Articles, Content Marketing

The AI and Machine Learning Revolution Is Coming for Content Marketing

Marketing technology has evolved rapidly over the past decade, with one of the most exciting developments being the creation of publicly-available, cost-effective cognitive APIs by companies like Microsoft, IBM, Alphabet, Amazon and others. These APIs make it possible for businesses and organizations to tap into

February 17, 2019

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Articles, Content Marketing

How to Craft a Successful Content Marketing Strategy

According to Strategy Magazine, content marketing will continue to grow rapidly throughout 2019 as businesses move away from native ads due to over-saturation and corresponding lack of impact. As more businesses choose content marketing strategies, it will become increasingly challenging to create content that gets

February 17, 2019

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Articles, Privacy

GAO gives Congress go-ahead for a GDPR-like privacy legislation

An independent report authored by a US government auditing agency has recommended that Congress develop internet data privacy legislation to enhance consumer protections, similar to the EU's General Data Protection Regulation (GDPR). The 56-page report was put together by the US Government Accountability Office (GAO), a bi-partisan

February 17, 2019

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Articles, Marketing Strategy

The Nation’s Most Loved Social Brands Revealed Through Consumer Conversations

NEW YORK, NY (February 7, 2019) – Brand evangelism is the holy grail of brands. Consumers cause their friends and family to buy things when they recommend and talk positively about the brands they love. On average, 19 percent of all consumer purchases are driven by

February 17, 2019

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Articles, Marketing Strategy

Advertising Is In Crisis

Going to advertising conferences nowadays, I feel a bit like a man who has signed up to attend a poetry festival, only to find that most of the talks are about bookbinding. The discussion is scarcely about advertising at all – or not as David Ogilvy

February 17, 2019

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Articles, MarTech

Top Technology Trends That Will Reshape The Customer Experience In 2019

In my last article, I wrote about how expectations of the customer experience will fundamentally change in the coming years. Millennials and Generation Z expect brands to have sophisticated self-service offerings. As the CTO of a company that streamlines customer care operations, I've seen firsthand how fast

February 17, 2019

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Articles, Privacy

The WIRED Guide to Your Personal Data

ON THE INTERNET, the personal data users give away for free is transformed into a precious commodity. The puppy photos people upload train machines to be smarter. The questions they ask Google uncover humanity’s deepest prejudices. And their location histories tell investors which stores attract the

February 17, 2019

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2019 Martech Predictions: From Facebook Marketing to Meeting Automation

Five Unconventional Ways to Attract Website Traffic

11 Ways to Stretch the Impact of Your Direct Mail Dollars

The AI and Machine Learning Revolution Is Coming for Content Marketing

How to Craft a Successful Content Marketing Strategy

GAO gives Congress go-ahead for a GDPR-like privacy legislation

The Nation’s Most Loved Social Brands Revealed Through Consumer Conversations

Advertising Is In Crisis

Top Technology Trends That Will Reshape The Customer Experience In 2019

The WIRED Guide to Your Personal Data

COMPARATIVE ANALYSIS: HOW TO ACCURATELY VALUE SPONSORSHIPS

Digital Marketing vs. Strategic Marketing

Ad Scandal of the Week

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