February 2019

Canada Post And Direct Mail

There is still a high level of uncertainty about the status of mail delivery in Canada. And while there has been lots of talk about the impact a mail stoppage would have on everyone from banks to brides, a potential strike or lockout would have

Direct Mail: Right On Target

Direct mail is a tightly controlled message, delivered right into the hands of a target market. It isn’t competing with website links or pop-up ads. Ninety percent of every email or SMS you receive pretty much looks the same; not so with direct mail. Today’s crop

DM Boosters to Fuel Your Direct Mail Campaigns – Part I

We all want our direct mailing/marketing programs to be successful and DM (Direct Marketing) Boosters can certainly help. DM Boosters have been around in various forms for years. They come in many varieties, and used individually, or in combination, they can make a big difference

DM Boosters to Fuel Your Direct Mail Campaigns – Part II

As I mentioned in Part I of this series, we all want our direct mail/marketing programs to be successful and DM (Direct Marketing) Boosters can certainly help. If you have not read Part I, please review it, when you have a minute: DM Boosters – Part

Direct mail vs email

The rise of email marketing during the 21st century has somewhat eclipsed the importance of direct mail. However, direct mail remains a key marketing strategy, offering some significant advantages over its newer challenger. Email is transitory. People scroll through crowded inboxes very quickly, deciding to open or

Triggered Direct Mail Gets Results for Marketers

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney Looking for a new application to re-charge revenue? There’s never been a better time to dive into triggered direct mail. Here’s how it works. Based on what action a consumer takes, a particular trigger determines the type

How Chief Marketing Officers Can Innovate With Direct Mail

The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you to find it. All marketers worth their salt have probably used direct mail at some point during their career. It's a marketing mainstay, not purely by virtue of its having

Articles, Privacy

We don’t want to sell our data, we want data rights!

Wednesday, February 6, 2019 Dear will.i.am, We saw your piece in the Economist and were very excited to learn that you care about privacy as much as we do. At PI we expose government and corporate bad behaviours, we disrupt their plans, and identify a hopeful path forward. That’s why