The term 'performance marketing' has become ubiquitous in online advertising and very focused on lower funnel marketing tactics. It is true that these marketing channels use the principals of performance marketing most often. And over the years the association of the term ‘Performance Marketing’ has
Digital is driving major changes in how companies set and execute strategy. New survey results point to four elements that top performers include in their digital-strategy operating model. For many companies, the process of building and executing strategy in the digital age seems to generate more
Despite other retailers making inroads in e-commerce sales via omnichannel moves, Amazon captured $23 billion more in U.S. e-commerce sales in 2015 than the previous year (up from $77 billion in 2014 to $100 billion) and accounted for some 60% of total U.S. online retail
Should a customer in New York pay a higher price than someone from Ohio for the same service? And should a doctor in Ohio pay a higher price than a New York taxi driver? Should a Mac user be steered to a pricier hotel when
The RMA Certified Digital-First Marketer Program is designed for Brand or Agency team members who need to create a result for your clients but may lack some of the formal strategy training and most certainly do not know how traditional and digital marketing fits together. "Our digital capabilities
Digital ad spend surpassed TV for the first time in 2016 and, with each passing year, more money will be funneled away from TV and into digital. As an agency, we’ve written at length about why digital is the perfect medium for direct response marketing, but as
Another season of Upfronts has come to an end. Canadian broadcasters made several high-profile announcements, from targeting advancements to rebrands and content acquisitions, but how much of it will be a game changer for DRTV? As we sought answers to this question at the 2018
So, you’re exploring the world of direct response and you’ve been assigned the task of managing a new DRTV campaign for your company. Not sure where to start? These top 10 DRTV production tips will guarantee you safe passage as you begin your production journey. 1. Build a
As a direct marketer, I love all things digital. Digital is a direct marketer’s dream world, and a significant amount of our agency’s work is helping our clients find, win and keep customers in the digital domain. I love search, a.k.a. the most cost-efficient marketing tool ever created! I
Although the principles remain the same, the practice of distribution has changed dramatically in the past 100 years, and even more so since the advent of the ‘Internet of Things’. A seismic shift has been the introduction of affiliate partners and programs in the strategy of distribution
English
French
German