February 2019 – Page 8

Should There Be A Trade-off Between Good Data and Productivity?

There is an old Zig Ziglar quote that says: “The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.” As motivational as this can be, it sounds more

February 9, 2019

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Articles, Direct Mail

The Direct Mail Fundraising Debate: Does it Still Work?

One of the biggest current debates among businesses and non-profits regarding marketing and fundraising is whether or not direct mail still works. We’ll get to the statistics in a minute, but first, let’s look at the pros and cons of using direct mail as a means

February 9, 2019

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Articles, MarTech

Here’s What You Need to Know About Marketing Automation

It boils down to delivering the right message, at the right time, on the right channel. Photo Illustration: Yuliya Kim; Sources: Getty Images Netflix’s Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings

February 9, 2019

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Articles, Content Marketing

What to do when your brand’s copy isn’t working

By now, I’m sure you’re aware that digital content marketing is important. The Online Marketing Institute cites that almost 80% of consumers (the one’s reading your content) believe that “brands with custom / relevant content are interested in building a positive relationship.” But what is good digital

February 9, 2019

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Articles, Content Marketing

16 Content Curation Tools Which Can Streamline Your Efforts

The vast majority of marketers, agencies and social media managers still manage their social media efforts with spreadsheets and bookmarks. Instead of starting from scratch each morning – technology can help you curate content faster than ever before. Relying on manual efforts for content curation is

February 9, 2019

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Articles, Content Marketing

What Content Marketers Can Learn from an 8 Year Old Boy Who Really Wanted a Cheeseburger

I came across an amazing story the other day that made me smile.And as I’ve thought about it, I’ve realized it reveals an important and overlooked factor that many content marketers, or marketers in general, overlook. The content marketers and marketers who do overlook this experience frustration and a lack of results. The content marketers

February 9, 2019

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Articles, Content Marketing

Content marketers: follow these 12 tips to win over impatient readers

Eight out of ten of us don’t even get past the first sentence. And then, even if we do, half of us won’t read to the end of the content. In 2000, the average attention span was 12 seconds. Now, over a decade later, Microsoft has concluded

February 9, 2019

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Articles, Digital Marketing, Marketing Strategy, You Might Like

Canadian marketers not keeping pace with disruption

TORONTO, Sept. 20, 2018 /CNW/ - New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from CMO Lab™, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue, more than half (53 per cent) of senior-level marketers in Canada have

February 7, 2019

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Should There Be A Trade-off Between Good Data and Productivity?

The Direct Mail Fundraising Debate: Does it Still Work?

Here’s What You Need to Know About Marketing Automation

What to do when your brand’s copy isn’t working

16 Content Curation Tools Which Can Streamline Your Efforts

What Content Marketers Can Learn from an 8 Year Old Boy Who Really Wanted a Cheeseburger

Content marketers: follow these 12 tips to win over impatient readers

Canadian marketers not keeping pace with disruption

EU DPAs seek proper clampdown on adtech industry

My CRTC Appearance on Bill C-11: Why Isn’t the Commission Concerned with Competition, Consumer Choice, and Affordability?

CNIL Fines Canal+ Over Marketing and Data Security Concerns

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