April 2019 – Fundy Coast

Regulating Facebook will be one of the greatest challenges in human history

Consider all the ways that governments are proposing to rein in Facebook. The gamut runs from regulatory fines to threats to dismantle the behemoth. Some of these measures are counter-productive. Some are poorly thought out. Some are necessary. All are insufficient. Regulators are trying to address Facebook

April 29, 2019

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Articles, Media Buying

Which Report in the Periodical Analyzer Should I Use?

AM’s Periodical Analyzer provides a wealth of information sourced from magazines’ publisher’s statement data. There are many different reports and options available to customize your analyses. Which report should you use to find the information you need? Let’s look at several scenarios. I’m looking at 10

April 28, 2019

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Articles, Email Marketing

Email and Content Marketing make powerful allies

Rather than seeing them as opposing digital disciplines or channels, digital marketers are combining email and content marketing strategies to optimize results. It makes good sense to integrate the two as they form a powerful synergy that can significantly improve results – after all who doesn’t want more and better quality leads, and a boost to both conversion rates and customer engagement? Moreover, almost

April 26, 2019

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Articles, Email Marketing

WHOOP, there it is! Matthew Vernhout named eec’s Email Marketer Thought Leader of the Year!

We’ve been eagerly awaiting the opportunity to write this post for a long time now, but finally, the moment is nigh. Matthew Vernhout, 250ok’s director of privacy and industry relations, has been named the 2019 Email Experience Council (eec) Email Marketer Thought Leader of the Year! via

April 26, 2019

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Articles, Digital Marketing

Infographic of the Month: A Look Back at 25 Years of Digital Advertising

One of the ironies of growing up in an era of digital marketing is that it’s easy to take previous innovations for granted. We get so immersed in new things emerging in the here and now, whether that’s Tik Tok, smart speakers or Artificial Intelligence

April 25, 2019

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Articles, Marketing Strategy

In-housing should not be about cutting costs, say speakers at ACA event

Last fall, the Association of National Advertisers in the U.S. released headline-grabbing survey results revealing that 78% of its members had taken some agency work in-house, with cost the most frequently cited reason for doing so. Asked about the primary benefits to having an in-house agency, 38%

April 25, 2019

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Articles, Privacy

Facebook refuses to address serious privacy deficiencies despite public apologies for “breach of trust”

OTTAWA, April 25, 2019 – Facebook committed serious contraventions of Canadian privacy laws and failed to take responsibility for protecting the personal information of Canadians, an investigation has found. Despite its public acknowledgement of a “major breach of trust” in the Cambridge Analytica scandal, Facebook disputes the

April 25, 2019

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Articles, Email Marketing

Enforcement Advisory – Notice for businesses and individuals on how to keep records of consent

Media Advisory Commission staff has published this advisory, directed to businesses and individuals in Canada sending commercial electronic messages (CEMs) as part of their commercial activities. Commission staff notes that under section 13 of Canada’s anti-spam legislation (CASL), the onus is on the person who alleges they

April 25, 2019

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Articles, Marketing Strategy

The Psychology Behind Unethical Behavior

On a warm evening after a strategy off-site, a team of executives arrives at a well-known local restaurant. The group is looking forward to having dinner together, but the CEO is not happy about the table and demands a change. “This isn’t the one that

April 25, 2019

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Articles, Privacy

Facebook Expects to Be Fined Up to $5 Billion by F.T.C. Over Privacy Issues

AN FRANCISCO — Facebook said on Wednesday that it expected to be fined up to $5 billion by the Federal Trade Commission for privacy violations. The penalty would be a record by the agency against a technology company and a sign that the United States was willing

April 25, 2019

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Regulating Facebook will be one of the greatest challenges in human history

Which Report in the Periodical Analyzer Should I Use?

Email and Content Marketing make powerful allies

WHOOP, there it is! Matthew Vernhout named eec’s Email Marketer Thought Leader of the Year!

Infographic of the Month: A Look Back at 25 Years of Digital Advertising

In-housing should not be about cutting costs, say speakers at ACA event

Facebook refuses to address serious privacy deficiencies despite public apologies for “breach of trust”

Enforcement Advisory – Notice for businesses and individuals on how to keep records of consent

The Psychology Behind Unethical Behavior

Facebook Expects to Be Fined Up to $5 Billion by F.T.C. Over Privacy Issues

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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