May 2019 – Fundy Coast

How Cannabis is Breaking into the High End market

As posh as it is to sip high-end champagne, it’s becoming just as chic to sport some sort of luxury cannabis paraphernalia. With the legalization of cannabis growing state by state across the nation, the use of cannabis and its products - both for recreational and

May 31, 2019

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Articles, Privacy

Good Data Protection and Privacy Practices are Good for Business

The initial shock of "you want me to do what!?!" regarding data protection and privacy appears to be wearing off and we are entering the "reluctantly getting things done" stage. The primary motivation at these early stages is legal compliance. Stated simply: we don't want

May 30, 2019

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Articles, Data Marketing

Why cookies remind me of electricity

Initially, electricity was shrouded in fear. It was a mysterious force, whose fast commercialisation (due to the rivalry between Edison and Westinghouse in the US) meant that it wasn’t implemented with safety in mind, or even looking at which technology was better. It was a

May 30, 2019

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AI, Articles

Five questions you can use to cut through AI hype

Two weeks ago, the United Arab Emirates hosted Ai Everything, its first major AI conference and one of the largest AI applications conferences in the world. The event was an impressive testament to the breadth of industries in which companies are now using machine learning.

May 29, 2019

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Articles, Direct Mail

Nordstrom Cuts Direct Mail Program, Loses Sales

On Tuesday, Nordstrom cut its forecast for full-year sales and profit after reporting weaker-than-expected first-quarter results that were hurt, in part, by stopping its use of direct mail to promote its new loyalty program. According to Yahoo Finance, co-president Erik Nordstrom said on a post-earnings conference call

May 29, 2019

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Articles, Email Marketing

Email Marketing Mistakes & Solutions

Be it an established business or a startup, everyone has joined the bandwagon of building a brand through email marketing. The simple reason being – that’s where their target audience is. As email marketing entails a number of intricate processes and technique-sensitive tools, committing a

May 27, 2019

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Articles, Email Marketing

Refreshing Your Customer Communications

As a marketing and customer communications specialist, you know that assessing performance and benchmarking measurable results are an integral part of determining goals for upcoming campaigns. Are you communicating enough with your customers? Are you communicating too much? Are your messages being read? Is the

May 27, 2019

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Articles, Marketing Strategy

Four Steps for Making Your Customer Insights Users Successful

One of the challenges that customer experience (CX) professionals face is getting the insights they uncover through Voice of Customer (VoC) programs to drive changes to the business. Part of that challenge stems from the fact that just because customer insights are being served up

May 27, 2019

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Articles, Privacy

Europe’s GDPR has accomplished a lot in its infancy

Europe's General Data Protection Regulation, which celebrates its first birthday Saturday, has managed to do a lot as a tyke. The GDPR changed the rules for companies that collect, store or process information on residents of the EU, requiring more openness about what data they have and who they share it

May 25, 2019

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Articles, Privacy

Data Privacy Vs. Data Protection: Understanding The Distinction In Defending Your Data

Data breaches cause tremendous problems, not only for the company affected, but also for its clients. Depending on the company, stolen data can range from relatively benign information to extremely personal details. But in any case, a breach can cost a lot of money for

May 22, 2019

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Welcome To Our Awesome Magazine WordPress Theme

How Cannabis is Breaking into the High End market

Good Data Protection and Privacy Practices are Good for Business

Why cookies remind me of electricity

Five questions you can use to cut through AI hype

Nordstrom Cuts Direct Mail Program, Loses Sales

Email Marketing Mistakes & Solutions

Refreshing Your Customer Communications

Four Steps for Making Your Customer Insights Users Successful

Europe’s GDPR has accomplished a lot in its infancy

Data Privacy Vs. Data Protection: Understanding The Distinction In Defending Your Data

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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