May 2019 – Page 2 – Fundy Coast

MONEY AND MARKETING: THESE ARE THE WORDS THAT MAKE PEOPLE SPEND MONEY (INFOGRAPHIC)

Looking for new ways to improve the effectiveness of your online marketing strategy? Your overall brand messaging is important - but it can also come down to the specific words you use, with certain terms and phrases shown to improve audience response, and trigger consumer action. There’s one

May 22, 2019

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Articles, Digital Marketing

Which Subscription Services Will US Consumers Sign Up for Next?

Subscription fatigue be damned. More than a third of Americans believe they will increase the number of subscription services they use in the next two years, but interest isn’t the same across all categories. On average, US consumers subscribe to three subscription services, up from 2.4

May 22, 2019

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Articles, Privacy

New ‘digital charter’ to emphasize Canadians’ control over personal data

OTTAWA—The federal government’s new “digital charter” will emphasize Canadians’ control over their own personal information and promises “strong enforcement” of transnational internet giants that break the law. The Liberal government will not take any immediate steps to impose regulation on companies like Facebook, Google and Amazon,

May 21, 2019

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Articles, Marketing Strategy

Why The M In CMO Should Be An X

For many years I’ve been preaching that customer service is the new marketing. Give your customers something positive to talk about and they will tell their story to their friends, colleagues and family members. That’s marketing – specifically known as Word-of-Mouth (WOM) marketing. It is

May 20, 2019

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Articles, Privacy

Why a U.S. federal privacy law could be worse than no law at all

Supreme Court Justice Louis Brandeis called privacy the “right to be let alone.” Perhaps Congress should give states trying to protect consumer data the same right. For years, a gridlocked Congress ignored privacy, apart from occasionally scolding companies such as Equifax and Marriott after their major data breaches. In its

May 20, 2019

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Articles, Media Buying

Five Charts: The State of Ad Fraud

Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and

May 20, 2019

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Articles, Privacy

Facebook has struggled to hire talent since the Cambridge Analytica scandal

Facebook is still reeling from the fallout from its Cambridge Analytica scandal more than a year ago, as multiple former recruiters say candidates are turning down job offers from what was once considered the best place to work in the United States. More than half a dozen recruiters who

May 18, 2019

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AI, Articles

Everything a marketer needs to know about machine learning

As consumer expectations grow for more personalized, relevant, and assistive experiences, machine learning is becoming an invaluable tool to help meet those demands. It’s helping marketers create smarter customer segmentations, deliver more relevant creative campaigns, and measure performance more effectively. In fact, 85% of executives

May 14, 2019

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Articles, Email Marketing

The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power

May 14, 2019

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Articles, Privacy

50 shades of privacy: Consent and the fallacy that will prevent privacy for all

"Consent, in its purest form, could easily become a dystopian stick to control citizens with," Susan Morrow, doesn't pull her punches as she argues that GDPR hasn't resolved the conflict between choice and consent. The GDPR has begun a frantic discourse across the globe on how

May 12, 2019

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MONEY AND MARKETING: THESE ARE THE WORDS THAT MAKE PEOPLE SPEND MONEY (INFOGRAPHIC)

Which Subscription Services Will US Consumers Sign Up for Next?

New ‘digital charter’ to emphasize Canadians’ control over personal data

Why The M In CMO Should Be An X

Why a U.S. federal privacy law could be worse than no law at all

Five Charts: The State of Ad Fraud

Facebook has struggled to hire talent since the Cambridge Analytica scandal

Everything a marketer needs to know about machine learning

The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

50 shades of privacy: Consent and the fallacy that will prevent privacy for all

Revolutionize Your Marketing: How AI Tools Are Changing the Game

FTC audit of websites and apps finds three-fourths use dark patterns to trick consumers

$700bn Delusion

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