May 2019 – Page 3 – Fundy Coast

A guide to business blog benefits using non-marketing language.

Anytime I talk to new clients, friends and family – who aren’t marketers – about blogging for business is always an interesting conversation. And by interesting I mean painful. And by painful I mean it always goes something like this… A typical conversation about business blogs

May 9, 2019

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Articles, Privacy

Canadians concerned about privacy online; want more control over their personal information: poll

GATINEAU, QC, May 9, 2019 – Canadians feel they have little to no control over how their personal information is being used by companies and government and how it may be used to make decisions about them. They are also taking certain steps to protect their

May 9, 2019

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Articles, MarTech

The quantum threat to cybersecurity: Danger meets opportunity

Tiff Macklem is the dean of the University of Toronto’s Rotman School of Management, which is home to the Creative Destruction Lab’s Quantum-AI venture program. He is also chair of the Global Risk Institute. Michele Mosca is a cryptographer and mathematics professor at the University of

May 9, 2019

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Articles, Media Buying

Programmatic: Break It Down To Build It Back Up

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. The best project engagement I ever experienced started with an unambiguous CMO mandate. “I am going to

May 8, 2019

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Articles, Privacy

Canadians Using Facebook are at High Risk

In their appearance before the Standing Committee on Access to Information, Privacy and Ethics (ETHI) on May 7, 2019, Daniel Therrien, the Privacy Commissioner of Canada made another strong plea for changes to our Canadian Privacy laws. " It is incumbent on the government to

May 8, 2019

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Articles, Privacy

7 Simple Ways to Protect Your Digital Privacy

What little privacy people don’t give away, companies tend to take. Given this unfortunate reality, to get complete privacy you’d need to install a labyrinthine series of software tools that make the internet slow and unusable — think specialty Web browsers, encrypted email and chat; virtual private

May 7, 2019

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Articles, Privacy

10 reasons why the GDPR is the opposite of a ‘notice and consent’ type of law

There is so much misunderstanding about what the GDPR is and what the GDPR does, that most of what is out there at this point is more mythology than anything else. For example, an article in Axios claimed over the weekend that ‘the notice and consent approach forms

May 6, 2019

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Articles, Marketing Strategy

Culture is key to avoiding reputational risk

A toxic culture creates a variety of risks for a business. From reputational damage brought on by revelations about employee conduct to the corrosive influence ofissues around discrimination and employee wellbeing, a poor culture can rapidly sink a brand, particularly in an age when social media

May 4, 2019

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Articles, Marketing Strategy

5 Marketing Channels to Focus On In 2019

Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two keywords -- content and marketing. Creating content is usually the most

May 3, 2019

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Articles, Privacy

TECH LOBBYISTS PUSH TO DEFANG CALIFORNIA’S LANDMARK PRIVACY LAW

IN THEIR PUBLIC statements, appearances before Congress, and so many recent op-eds, tech leaders like Mark Zuckerberg and Tim Cook have professed their commitment to privacy. But in their home state of California, the lobbying groups and trade associations that represent these same companies have quietly backed legislation that

May 3, 2019

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A guide to business blog benefits using non-marketing language.

Canadians concerned about privacy online; want more control over their personal information: poll

The quantum threat to cybersecurity: Danger meets opportunity

Programmatic: Break It Down To Build It Back Up

Canadians Using Facebook are at High Risk

7 Simple Ways to Protect Your Digital Privacy

10 reasons why the GDPR is the opposite of a ‘notice and consent’ type of law

Culture is key to avoiding reputational risk

5 Marketing Channels to Focus On In 2019

TECH LOBBYISTS PUSH TO DEFANG CALIFORNIA’S LANDMARK PRIVACY LAW

Boosting Customer Engagement: Maximize Email Newsletters to Grow Your Client Base

Slack has been siphoning user data to train AI models without asking permission

The Art of Asking Smarter Questions

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