On November 1st of last year, businesses became subject to new mandatory breach reporting regulations under Canada’s federal private sector privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA). Organizations subject to PIPEDA are required to report to our office any breaches of security
For the first time ever, a quantum computer has performed a computational task that would be essentially impossible for a conventional computer to complete, according to a team from Google. Scientists and engineers from the company's lab in Santa Barbara announced the milestone in a report
January 21, 22, 2020 Effectively Navigate Canada’s Advertising & Marketing Law Landscape The advertising and marketing landscape is constantly in flux and navigating it can be complex. The 26th Annual Advertising & Marketing Law conference is the place to be to engage with a distinguished faculty of legal practitioners,
When running programmatic campaigns, using audience data effectively is paramount to finding success. For advertisers, this comes down to building and managing a strategically successful funnel for audience targeting. In our previous blog post, we discussed using 3rd-party audiences to run awareness campaigns and build a retargeting
In the digital era, customers expect contextual, intuitive and experiential engagement with businesses across touchpoints. As expectations rise, contact centers have evolved from voice telephony to proactive, agent-less, self-enabling hubs that deliver personalized, omni-channel customer experiences. By 2020, Digital 2.0 technologies such as machine learning (ML),
Taking place on March 10-11, 2020 in TorontoDX3 Canada 2020 features: Join DX3 2020, Canada’s biggest Retail, Marketing & Technology event featuring: MARKETING & INNOVATION SUMMIT: Discover how top marketers break through the noise, with marketing leaders who know what it takes to build successful brands and run
This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. Trends abound in Marketing. It’s an exciting
Sen. Ron Wyden (D-OR) announced today a new bill that introduces sweeping privacy protections for Americans' private information. Named the Mind Your Own Business Act (MYOBA), the bill includes clauses that will give Americans "an easy, one-click way to stop companies from selling or sharing their personal
Marketers and publishers are less than three months away from dealing with a new law that could have the largest impact on digital advertising since the introduction of the iPhone. The California Consumer Privacy Act, or CCPA, takes effect Jan. 1, bringing a host of new
California proposed regulations on Thursday to dictate how the state will enforce its tough, new privacy law. The law, known as the California Consumer Privacy Act, gives consumers more control over how companies collect and manage their personal data. It goes into effect on Jan. 1. The CCPA, seen as
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