Two years ago, Apple launched an aggressive battle against ads that track users across the web. Today executives in the online publishing and advertising industries say that effort has been stunningly effective—posing a problem for advertisers looking to reach affluent consumers. Since Apple introduced what it
Suman Reddy, MD, Pegasystems, India ‘AI models need to be tuned to be more empathetic to customer needs’ If we want humans to trust artificial intelligence (AI), then we need to incorporate empathy, which is at the heart of ethics issues related to AI systems, says Suman
The MarTech Explosion: It’s not a revelation that the world of technology is changing at a fast-paced rate. With recent developments such as holographic smart phones, artificial intelligence, and not just 3D printing but 3D printing with metal and…for some reason…pole-dancing robots, technology in every field is advancing at unprecedented
What happened: Vancouver-based Telus is using debt and equity to finance a deal to buy call centre company for $1.3 billion Why it matters: The latest deal comes just weeks after the telecom giant acquired security firm ADT for $700 million Telus Corp. (TSX:T) is dishing out
Whether you blame the fragmented media landscape, increasing demand for transparency or expanding agency capabilities, one thing is clear: More brands are establishing in-house agency services. A 2018 report from the Association of National Advertisers found that 78% of members maintain an in-house agency, compared to 58%
By 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both, according to Gartner, Inc. In fact, 27% of marketers believe data is the key obstacle to personalization — revealing their
Good marketers are hungry for knowledge and always looking to hone their craft so they can win for their clients/brands/themselves. We all start at the basics and no one should ever be made to feel bad for not knowing a tactic. It brings me so much
The email industry largely represented a lawless Wild West for many years, with senders calling the shots. But an increase in both the availability and use of personal data combined with a rising number of data breaches have ushered in a new era of regulation
Most organizations fail at artificial intelligence (AI) implementations in the workplace or elsewhere because they lack the skills, staff and resources, as well as, potentially unrealistic expectations, according to an IDC survey. It’s not as if they’re not trying. IDC found more than 60% of organizations
Nancy started her day feeling prepared to brief her executive team on a high-stakes project she had been working on for the past two months. She had rehearsed her slide deck repeatedly, to the point where she had every level of content practically memorized. She
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