What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be
On 29 January 2017, the American online advertising world congregated at the upmarket Diplomat Beach Resort in Hollywood Beach, Florida. The Interactive Advertising Bureau (IAB) had invited 1,000 industry leaders to discuss the future of the advertisement industry over cocktails and canapés. All the big players were there. According
With Black Friday fast approaching, so commences the panic to couple together some hastily produced CRM. While our American cousins take it in their stride, outside of the US we tend to forget Black Friday, then remember it, prepare for it, then get blacklisted on
Data breaches at the world’s largest corporations are becoming a commonplace affair, but are investors on Wall Street really paying attention? A new study from UK-based pro-consumer website Comparitech looked at the recent stock market performance of 28 different companies that recently suffered a massive
Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic Table of Email Optimization and Deliverability, which we’ve been exploring in recent weeks. The most important element of all
Facebook might be the most popular social networking platform, which focused more on contacting people you know. Twitter, has more focus on enabling individuals to contact each other even if they know each other or not. This is one feature that makes it an excellent tool for
By Colin Taylor (originally posted on the Taylor Reach Blog) We constantly hear about “best practices,” and these are held up as the shining examples of what the best organizations do. The desire for us to want our organization or contact center to be “the best” can
If given extra budget, 32% of marketers would spend more on data and analytics. That’s more than those who said they would spend on search, social and additional headcount! Modern marketers love data for so many reasons. Why? Data helps optimize businesses from acquisition all the way through customer purchase and
A day after the premiere of Disney+, the subscription streaming service from Disney already has more than 10 million accounts signed up, the company announced Wednesday. All of the sign-ups logged by Disney have access to a seven-day free trial of Disney+, with some of these
On October 30, 2019 the Berlin Commissioner for Data Protection and Freedom of Information (Berliner Beauftragte für Datenschutz und Informationsfreiheit – Berlin DPA) issued a €14.5 million fine on a German real estate company, die Deutsche Wohnen SE (Deutsche Wohnen), the highest German GDPR fine to date. The
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