In this edition of the Deceptive Marketing Practices Digest, we look at three marketing issues that resonate with consumers of the online marketplace: the collection of consumer data in exchange for “free” online products and services;unsubstantiated weight loss claims; andthe marketing practice of “drip pricing” in the
As technology rapidly develops, the number of security and privacy concerns will only continue to grow. In this episode, we look at how companies can build cybersecurity into their business strategies—instead of scrambling to respond when a breach happens. Even with danger lurking around the corner,
Just when you thought it was safe to go back in the [email] water… Phishing gets serious. Of course, you should never let your guard down on phishing and spoofing, but there’s a bigger shark in the water now; one that impersonates important people within
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