While one social network took a stand against potentially misleading information and statements glorifying violence posted by President Donald Trump, another held firm to its policy of inaction, despite pressure from both inside and outside of the company. The first social network is Twitter, which labeled two tweets by Trump Tuesday regarding mail-in
When the curtain comes up on the summer of 2020, the stage is set in a tempest. Marketers have retooled creative strategies. Media companies have had to manage record-high levels of user engagement while navigating a business environment marked by one of the most challenging dichotomies
Marketers know that strategy ideation and implementation are only half the battle when it comes to building a successful marketing program. Unless your brand or product has no competition (which may be a problem in and of itself) the other half of marketing is keeping
June 25, 2020 11:00Am Many organizations continue to struggle with creating new processes to track and record consent. This is one of the most difficult adjustments an organization must make in order to comply with CASL.HAVING consent is very different from PROVING consent. As there was no
‘What is the difference between a strategy and tactics?’ is one of the most common questions that 'crops up' when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise since the difference between these two activities often isn’t distinct. Yet, it’s
Collecting and selling data about people is estimated to be a $200 billion business, and all signs point to continued growth of the data-brokerage business. Here’s how the business works when the data is being sold to consumer marketers. Data brokers collect information about customers wherever
The role of AI in the contact center has been a topic that has been brewing in the industry over the past year. The trend I have been seeing is senior executives, senior management, or even the people in charge of budgeting saying, “Let’s just
Canada is in the middle of an e-commerce moment. No business could have predicted this sudden shift to digital right now — but COVID-19 has forced Canadian retailers big and small to adopt or adapt e-commerce strategies quickly in order to stay open-for-business. This unprecedented shift
Join The ADCC for a virtual conversation with Terry O'Reilly About this Event He’s the host of the hit CBC radio show and podcast ‘Under the Influence’, a best-selling author, a true advertising legend and next to Tom Hanks, he’s the nicest guy on the planet. Join ADCC
Promotional contests are a great way to attract consumers' attention to your brand and your products. For U.S. marketers and companies, allowing Canadian residents to participate in promotional contests is a savvy way to increase brand exposure. However, despite our countries' many commonalities, Canadian contest
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