J.C. Penney became the latest national retailer to seek Chapter 11 bankruptcy protection. The department store chain was struggling even before the coronavirus pandemic. (Mike Blake/Reuters) By Abha Bhattarai May 15, 2020 at 7:24 p.m. EDT Department store chain J.C. Penney filed for bankruptcy protection on Friday and said
What do some of the most successful e-commerce merchants have in common, and what are they doing differently to set themselves apart? Now more than ever, these questions are top of mind for many online retailers trying to attract shoppers in Canada’s growing e-commerce landscape.
LISTEN TO THE FULL SESSION Email has been around for 30-+ years now. Unfortunately, it’s fraught with issues such as spam, phishing, and over communicating. Now there’s a new problem: We’re in the middle of a global pandemic that has changed the whole landscape of email. We
Some straight talk about the CMO We’ve seen all the dire predictions. The role of chief marketing officer is facing existential threat. The average tenure for a CMO slipped to 43 months last year, according to executive search firm Spencer Stuart, which has tracked CMO tenure for
Are you frustrated that you can’t activate personalized customer experiences because your customer data is fragmented and spread across dozens of systems? If the answer is yes, you’re not alone. Instead of waiting for the perfect data lake solution, the vast majority of our clients are
Image from MIT Review and GETTY Brian Pokorny had heard of AI systems for call centers before. But as the IT director of Otsego County, New York, he assumed he couldn’t afford them. Then the pandemic hit, and the state governor ordered a 50% reduction of
Enforcement Highlights CRTC issues $115,000 in penalties to stop the spread of malicious software Recently, CRTC staff took enforcement action against Orcus Technologies and its partners John Paul Revezs and Vincent Leo Griebel, who developed, marketed and sold the Orcus RAT. Following this investigation, the Chief Compliance
It is known that video is the best way to create connections between businesses and customers. Video marketing is not a new sales tool, as already 63% of businesses have started using videos in their content marketing. Video is one of the most profitable marketing
A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more
Toronto, ON – May 12, 2020 – The Canadian Marketing Association (CMA) today released a cutting-edge version of CMA NXT, and extended it beyond students and young professionals. This innovation will help all marketers navigate the next steps in their careers. “COVID-19 changed our plans. We have broadened
English
French
German
