July 2020 – Fundy Coast

The marketer’s playbook for navigating today’s privacy environment

Growing user concerns about privacy have set in motion a series of changes that will reshape the digital advertising industry for years to come. Working as a digital marketer can seem a lot more complicated these days, especially with the added uncertainty that many are

July 31, 2020

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Privacy

Company Finds that CCPA Violations May Cost…A Mint

A class action lawsuit resulting from a large data breach was recently filed against online stationery and craft company Minted Inc. The proposed class action lawsuit, filed in a California federal court, claims that Minted Inc. failed to implement “reasonable security measures” and to properly encrypt certain

July 29, 2020

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Marketing Strategy

IMPROVING CX ON A BUDGET

In a recent post, we looked at the cost of providing a poor Customer Experience (CX). A 2019 survey, which interviewed more than 6,000 consumers in Australia, Europe, the United Kingdom and the United States says 72% of respondents said, “I am loyal to a

July 28, 2020

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Technology

How Blockchain Technology Will Change the Marketing Industry

Blockchain tech has not yet reached its full potential for use in the marketing and advertising industries, but it definitely will in the near future. In modern business, there are no areas left where blockchain enthusiasts will not try to use the technology. Distributed ledger technology

July 28, 2020

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Digital Marketing

Bringing Blur Apps Into Focus

We’ve got a quick mobile app safety tip or two for you: if the app you’ve just downloaded is playing hide and seek with you, the icon disappearing from your home screen, it might be bogus. If the only way you can open the app

July 27, 2020

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Digital Marketing

To build customer loyalty during COVID-19, maximize interactions between transactions

The pandemic and its accompanying recession has customers’ emotions running high. Brands should take a step back from driving a transaction-only mindset to building emotional loyalty through authentic, meaningful interactions. 30-second summary: To develop a true relationship with a consumer, brands will need to look beyond

July 27, 2020

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Privacy

Walmart: Always Low Prices, but Perhaps Not Always CCPA Compliant

Shortly after the California Consumer Privacy Act (“CCPA”) began enforcement on July 1, a California resident filed a class-action lawsuit that Walmart was hacked and the personal information, including his and other credit card data provided to the company is being sold on the dark web. He

July 21, 2020

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Search Marketing

B2B Lead Generation: Changes That Impact Everyone

B2B lead generation is the life-blood of any b2b company. But a lot has changed over the last couple of years. Actually, a lot has changed over the last couple of months! If your company isn’t keeping up with these B2B Lead Generation changes, then there’s

July 21, 2020

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Event, Retail

DX3 Pulse – Oct 21 – Online

This year retailers and marketeers are facing fundamental challenges, if not existential threats. Technology, rather than being the source of disruption, is scrambling to catch up. The digital transformation in the retail landscape has accelerated, with years of gradual change compressed into weeks or months.

July 17, 2020

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Marketing Strategy

In a virtual marketplace, only the strongest brands will survive

My wife has a private yoga instructor. A tall, very calm dude called Gary who turns up once a week in spandex and puts her through the positions, while I work downstairs trying – mightily – to avoid invasive thoughts about them going at it

July 16, 2020

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Welcome To Our Awesome Magazine WordPress Theme

The marketer’s playbook for navigating today’s privacy environment

Company Finds that CCPA Violations May Cost…A Mint

IMPROVING CX ON A BUDGET

How Blockchain Technology Will Change the Marketing Industry

Bringing Blur Apps Into Focus

To build customer loyalty during COVID-19, maximize interactions between transactions

Walmart: Always Low Prices, but Perhaps Not Always CCPA Compliant

B2B Lead Generation: Changes That Impact Everyone

DX3 Pulse – Oct 21 – Online

In a virtual marketplace, only the strongest brands will survive

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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