July 2020 – Page 2 – Fundy Coast

How people decide what to buy lies in the ‘messy middle’ of the purchase journey

Alistair Rennie and Jonny Protheroe work on Google’s consumer insights team, which means they spend a large part of their day exploring changes in consumer behavior. Here they share their latest research on the buyer decision process. The way people make decisions is messy — and

July 16, 2020

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Marketing Strategy

Going for Growth: A Conversation with Malcolm Gladwell

Tuesday, July 21, at 11:00 a.m. PT Learn how to drive business growth and establish resiliency during challenging times. As we look forward to the next normal, organizations that have successfully stabilized and normalized will begin to emerge and grow, becoming more digital and agile. How do

July 14, 2020

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Digital Marketing

Seven Important Metrics To Gauge The Success Of Your Online Advertising Efforts

You've just finished wrapping an online advertising campaign with the goals of creating awareness amongst your target market and generating new leads. Once you have the data, however, what should you look for to determine whether or not the campaign was a success? While it's important

July 12, 2020

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Content Marketing

72 Genius Ideas to Repurpose Content and Grow Traffic

You don’t have enough time (who does!), and you are practically running out of ideas on what content to create and share. What to do when you are feeling stuck with a blank social media content planner staring at you???!!! Repurpose content that YOU already have. Repurposing content

July 11, 2020

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Digital Marketing

AD FRAUD FIGHTER AUGUSTINE FOU: ‘I INDICT THE HOLDING COMPANIES’

Credit: Illustration by Chris King When it comes to how much marketers lose to ad fraud, no one has a bleaker assessment than Augustine Fou. How bleak? “Between 1 percent and 100 percent. There are no 0 percent fraud campaigns, that just means you’re not seeing it,”

July 11, 2020

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Digital Marketing

Digital Advertising Benchmarks 2020. How Do You Stack Up?

I’ve been asked continuously over the last twenty years “what’s a good click through rate, bounce rate, time on site, etc.” and more recently, “what’s a good IVT (invalid traffic) rate?” My answer has always been that industry wide digital advertising benchmarks are meaningless because

July 11, 2020

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Email Marketing

Kickbox Launches New Email Deliverability Suite, Ready for Market

DALLAS (PRWEB) JULY 02, 2020 Kickbox, the market leader in email verification, today announced the introduction of a comprehensive Email Deliverability Suite equipped to easily identify, prevent, and solve inbox placement issues. The Kickbox Deliverability Suite has been built from the ground up to meet the needs of small to

July 10, 2020

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Articles, Retail

Lululemon’s Mirror Acquisition Is Next Level Omnichannel Retailing At Its Finest

Lululemon's acquisition of Mirror checks all four boxes of what makes for great omnichannel retailing. “Memorable, shareable, repeatable, and addictive” — these were the words former Sephora executive Mary Beth Laughton used on stage at Shoptalk 2017 to describe great omnichannel retail experiences. At the time of her

July 9, 2020

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Marketing Strategy

How many marketers does it take to sell a lightbulb?

One, if she has a great communications strategy. Two weeks ago the global marketing profession, fronted by its lead singer and ‘CMO’ Marc Pritchard at P&G, presented its marketing strategy and 2020 tactics for ‘selling the lightbulb’ to corporate leadership and markets that marketing does drive growth. Actually,

July 8, 2020

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How people decide what to buy lies in the ‘messy middle’ of the purchase journey

Going for Growth: A Conversation with Malcolm Gladwell

Seven Important Metrics To Gauge The Success Of Your Online Advertising Efforts

72 Genius Ideas to Repurpose Content and Grow Traffic

AD FRAUD FIGHTER AUGUSTINE FOU: ‘I INDICT THE HOLDING COMPANIES’

Digital Advertising Benchmarks 2020. How Do You Stack Up?

Kickbox Launches New Email Deliverability Suite, Ready for Market

Lululemon’s Mirror Acquisition Is Next Level Omnichannel Retailing At Its Finest

How many marketers does it take to sell a lightbulb?

Revolutionize Your Marketing: How AI Tools Are Changing the Game

FTC audit of websites and apps finds three-fourths use dark patterns to trick consumers

$700bn Delusion

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