December 2020 – Fundy Coast

UBER fined $59,085,000 in California

PRESIDING OFFICER’S DECISION IMPOSING PENALTIES AGAINST UBER TECHNOLOGIES, INC. FOR VIOLATING THE ASSIGNED ADMINISTRATIVE LAW JUDGE’S DECEMBER 19, 2019 AND JANUARY 27, 2020 RULINGS REQUIRING INFORMATION REGARDING SEXUAL ASSAULT AND SEXUAL HARASSMENT CLAIMS Summary This Presiding Officer’s Decision finds that Uber Technologies, Inc. (Uber) refused, without any

December 31, 2020

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Digital Marketing

Top Digital Marketing Strategies for 2021

Marketing is an ever-evolving industry with new trends and innovations emerging as customer needs, behaviour and demands change. As each new year end approaches, marketing teams globally start planning for the next, calculating their budgets, and developing strategies that will increase their reach the most.

December 31, 2020

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customer experience

Optimizing User Experience for SERPs in 2021 and Beyond

Look and behold, the Google Page Experience update is upon us. The new breed of signals will continue to redefine Google’s perception of how people interact with a website and its specific pages, which is a big deal. Why is this such a big deal, I hear you

December 31, 2020

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Digital Marketing

Building a great digital business

In recent months, many companies have rushed to build digital businesses to overcome pandemic-induced disruptions and address shifts in customer behavior. In this episode of the Inside the Strategy Room podcast, we explore how to develop a digital offering quickly and effectively despite ongoing economic uncertainty. Two McKinsey

December 31, 2020

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Influencer Marketing

What is Influencer Marketing: How to Develop Your Strategy

Digital marketing has changed a lot over the years. And unlike before, it’s no longer limited to content marketing and Google ads only. Today influencer marketing has emerged as one of the most popular digital marketing trends, and businesses are enthusiastically collaborating with influencers to

December 31, 2020

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Lead Generation

B2B Lead Generation Strategies That Will Deliver Marketing ROI

The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve

December 31, 2020

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Digital Marketing

A Roadmap for B2B SMBs to Achieve Digital Transformation

Is digital transformation just a buzzword? Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or

December 31, 2020

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Marketing Strategy

5 Myths About Strategy

Summary. In common with many professions and disciplines, strategy has its myths – half truths and half understood assumptions that eventually lead to mistakes and even disasters. In this article, strategy expert Stephen Bungay identifies five such myths, explaining why we believe them and why they’re

December 29, 2020

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Digital Marketing

Why Has Click Fraud Had a Busy 2020?

As if the global disruption of 2020 wasn’t enough, it seems that this year has also seen the biggest growth of click fraud. Analysts were predicting an increase in fraud on paid search, in line with trends, however it seems that it truly has been

December 29, 2020

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Content Marketing

How to Provide Value Without Providing Discounts

In the first two posts of our Holiday Reading Series, we looked at how 2020 forced email marketers to innovate and adopt new technology, and explored how email marketers have dealt with the emotional hardships of this year. Peak sales periods come with many challenges for

December 29, 2020

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UBER fined $59,085,000 in California

Top Digital Marketing Strategies for 2021

Optimizing User Experience for SERPs in 2021 and Beyond

Building a great digital business

What is Influencer Marketing: How to Develop Your Strategy

B2B Lead Generation Strategies That Will Deliver Marketing ROI

A Roadmap for B2B SMBs to Achieve Digital Transformation

5 Myths About Strategy

Why Has Click Fraud Had a Busy 2020?

How to Provide Value Without Providing Discounts

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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