December 2020 – Page 2

About That Leaked Employee Email Saying That Facebook Targeting Was Crappy

It seems there is a flurry of discussion around a supposed “leaked” internal email from a Facebook employee who “admitted” that “ads reach(ed) targeted users less than 50% of the time. See the discussion thread on Reddit. Quoting, “[I]nterest precision in the US is only 41%—that

December 29, 2020

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Pay-Per-Click, Search Marketing

7 Ways SEO & PPC Can Work Together in 2021

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don't agree.) When these two teams

December 28, 2020

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customer experience

What Lies Ahead for Customer Experience in 2021?

The digital transformation of businesses accelerated significantly in 2020. They had to quickly adapt to remote work and further develop their usage of digital channels. A recent study by McKinsey illustrates that this circumstance could have saved five years on the adoption of digital tools. In this context, what will

December 28, 2020

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Direct Mail

The Psychology of Print in a Digital Heavy World

Even before work became WFH and social interaction turned completely digital, people have been longing for tangible elements in our hyper online landscape. Now, the search for sensory engagement beyond what our screens can offer is even more meaningful. And that could mean now is the right

December 23, 2020

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Search Marketing

10 Important 2021 SEO Trends You Need to Know

What's 2021 going to be like for SEO professionals? Check out 10 important trends you need to know from 42 top experts in the field. It’s time to take our annual look at what’s ahead for SEO professionals in 2021. If you want the TLDR, here it

December 23, 2020

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Privacy

10 tips for protecting personal information

1. Think twice Whether it’s online or in person, you are constantly being asked for your personal data. Don’t just blindly give it up. Think about why the information is needed, who will use it and how. Remember, the Internet never forgets. Once information is out

December 15, 2020

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Digital Marketing

If You Buy Media In Programmatic Channels, Read This Before 2021

I’ve been doing digital marketing for over 25 years and publishing data on ad fraud for over 8 years. But Q4 of this year is the first time I have felt that marketers are actually taking a closer look at digital ad fraud and suboptimal

December 12, 2020

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eCommerce

Shopify says its ‘unprecedented’ growth in 2020 points to bright e-commerce future

Shopify posits that the pandemic has jump-started the behavioral shift to e-commerce, and 2021 will only further that trend. Shopify on Tuesday published its first annual Future of Commerce report, which aims to outline e-commerce growth throughout the COVID-19 pandemic and beyond. The report combines Shopify's

December 9, 2020

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Welcome To Our Awesome Magazine WordPress Theme

About That Leaked Employee Email Saying That Facebook Targeting Was Crappy

7 Ways SEO & PPC Can Work Together in 2021

What Lies Ahead for Customer Experience in 2021?

The Psychology of Print in a Digital Heavy World

10 Important 2021 SEO Trends You Need to Know

10 tips for protecting personal information

If You Buy Media In Programmatic Channels, Read This Before 2021

Shopify says its ‘unprecedented’ growth in 2020 points to bright e-commerce future

Revolutionize Your Marketing: How AI Tools Are Changing the Game

FTC audit of websites and apps finds three-fourths use dark patterns to trick consumers

$700bn Delusion

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