December 2020 – Page 3

THE OTHER PANDEMIC

Online ad fraud is apparently out of control. A white paper released this week by AdAge and co-sponsored by anti-fraud company Spider Labs, estimates that ad fraud is stealing 20% (which comes to $66 billion) in global online ad spending. The report states, "the digital domain overall has seen

December 8, 2020

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Privacy, Webinar

CPPA: The Good. The Bad. The Ugly.

An early assessment of our proposed new privacy law - Bill C-11 Our government addressed the long awaiting updates to PIPEDA in mid-November. The first read of the CPPA was through a filter of "being curious". The next few reads we focussed on "Consent" and "strong

December 7, 2020

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Digital Marketing

Fraudsters Cheat By Tricking The Reporting To Look Awesome

I’ve written before about the gaping security loopholes that you open up when you put third party javascript on your site. The javascript can record keystrokes, which is especially bad news for banking websites, password manager sites with access to all your passwords, and pretty much every

December 5, 2020

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Search Marketing

Google Confirms Rollout of Core Algorithm Update

Google confirms a core algorithm update is starting to roll out on December 3, 2020. Google confirms a core algorithm update, the December 2020 Core Update, is rolling out today. As mentioned in the announcement, Google’s guidance regarding the update remains the same as it always has

December 5, 2020

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Email Marketing

How to Please Gmail

Gmail forms a large part of a typical B2C email list and can be a challenging mailbox provider (MBP) when it comes to email deliverability. We regularly get asked for the Gmail secret sauce, but it’s not that simple, given they operate a highly sophisticated

December 5, 2020

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customer experience, eCommerce

Aldo’s experience chief on testing & improving the omnichannel retail service model

At Econsultancy Live, Gregoire Baret – Senior Director of Omnichannel Experience at Aldo Group – shared how the footwear retailer has approached experience design in 2020, and what testing has revealed in a year that has been “a reminder of our omnichannel essence”. Baret describes experience design as

December 4, 2020

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eCommerce, Search Marketing

Where do US consumers begin their product searches?

A majority share of consumers are now taking to marketplaces first when shopping online. According an August 2020 survey from ecommerce ad agency ChannelAdvisor conducted by Dynata, 53% of US adults said they began product searches at Amazon when planning to make a digital purchase.

December 3, 2020

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Digital Marketing, Marketing Strategy

Get ready for the post-cookie world

Google’s decision to phase out third-party cookies will usher in a new digital economy. Almost every company — including, very likely, your own — uses them. Every phone, computer, and smart device stores them. They’re cookies, or small text files that keep track of activity as

December 3, 2020

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customer experience, eCommerce

Unified Commerce for the Channel-Agnostic Consumer

WHAT'S INSIDE This free report forms part of our Innovator Intelligence series, which focuses on emerging technologies that are disrupting traditional retail and fueling innovation across the retail value chain. The coronavirus pandemic has accelerated the already fast growth of US retail e-commerce sales. As a result, brands are

December 2, 2020

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THE OTHER PANDEMIC

CPPA: The Good. The Bad. The Ugly.

Fraudsters Cheat By Tricking The Reporting To Look Awesome

Google Confirms Rollout of Core Algorithm Update

How to Please Gmail

Aldo’s experience chief on testing & improving the omnichannel retail service model

Where do US consumers begin their product searches?

Get ready for the post-cookie world

Unified Commerce for the Channel-Agnostic Consumer

Boosting Customer Engagement: Maximize Email Newsletters to Grow Your Client Base

Slack has been siphoning user data to train AI models without asking permission

The Art of Asking Smarter Questions

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