2020 – Page 10 – Fundy Coast

Brazil’s General Data Protection Law – Updated

On August 14, 2018, Brazil approved the General Data Protection Law (officially “Lei Geral de Protecao de Dados, or “LGPD”)), with enforcement scheduled to begin August 15, 2020. Then COVID-19 struck, and the enforcement and effective dates of the LGPD were pushed back May 3, 2021 and

September 8, 2020

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Content Marketing

The Future of Media: A New Framework for Valuing Content

Accenture forecasts that the global GDP contribution of the communications, media, content and platforms sectors, which include traditional and digital-native media companies, will see a compound annual growth rate (CAGR) of 8% from 2019 to 2022, compared to a 0.5% CAGR across all industries. Despite

September 8, 2020

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customer experience, Marketing Strategy

Customer Experience: What makes your customers fall in love with your brand?

Do you know that a 5% increase in customer retention can increase your profits anywhere from 25-95%? In this age of the customer, when customers are the lifeblood of any business, brands are making efforts to make their customers happy with their services, products, or customer

September 7, 2020

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Digital Marketing

Humanness Score – Open-Standard, Peer-Reviewed for Digital Advertising

Having spent the last 20 years in New York's Silicon Alley and seen the entire story-arc of how the Internet has changed digital advertising forever, I have the privilege and the duty to publish and submit for peer review a Humanness Score(tm) for Digital Advertising.

September 7, 2020

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Telemarketing

25 Questions to Ask Before Investing in Call Centre Outsourcing

Shauna Geraghty of Talkdesk shares 25 key questions to ask when opening up discussions with an outsourced contact centre provider. Call centre outsourcing is a hot topic on both ends of the phone – company and customer. And both groups have reasons to celebrate and

September 7, 2020

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Event

Events Are Not Dead, But They Need to Change

Skift CEO Rafat Ali published a piece last week on how the event industry is facing its Napster moment. Is the industry really doomed in favor of virtual events? Not really, but change is required. I was watching a documentary on the phenomenon of the hikikomori. If you

September 7, 2020

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Marketing Strategy

How Amazon and McDonald’s Use Bundling to Sell More of Everything

A former Google exec breaks down the biggest myths about the bundling business model Amazon Prime. The G Suite. Netflix. Cable TV. Spotify. It may not seem like these services have much in common, but all of them are built on the theory that you can make

September 7, 2020

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Digital Marketing

AT&T Explores Potential Sale of Xandr Digital Ad Unit

The telecom giant had hoped to use its scale and AppNexus deal to build up a Digital ad business AT&T Inc. T -0.57% is exploring the potential sale of its digital ad operations, a sign the telecommunications company is curbing its ambitions to become a force on Madison Avenue, according

September 7, 2020

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Data Marketing

What’s The Impact Of Data Privacy Regulation On Loyalty Marketing?

The acronyms for the latest data privacy regulations have become part of the marketer’s lexicon. “How will GDPR affect our business?” and “Can we still operate our loyalty program in California post-CCPA?” are typical of the conversations heard in the halls (or now more likely

September 4, 2020

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Welcome To Our Awesome Magazine WordPress Theme

Brazil’s General Data Protection Law – Updated

The Future of Media: A New Framework for Valuing Content

Customer Experience: What makes your customers fall in love with your brand?

Humanness Score – Open-Standard, Peer-Reviewed for Digital Advertising

25 Questions to Ask Before Investing in Call Centre Outsourcing

Events Are Not Dead, But They Need to Change

How Amazon and McDonald’s Use Bundling to Sell More of Everything

AT&T Explores Potential Sale of Xandr Digital Ad Unit

What’s The Impact Of Data Privacy Regulation On Loyalty Marketing?

A Step-by-Step Guide to Effective Content Planning Strategies

Harnessing AI and Machine Learning for Smarter Data Management

Data Cleansing and Enrichment: The Key to Data Quality

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Welcome To Our Awesome Magazine WordPress Theme

September 2020

About Us

Free Your Creative Side using Elated Themes

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Recently Commented

Instagram Stream