2020 – Page 11 – Fundy Coast

How to Seamlessly Enforce CCPA Guidelines in the Age of COVID-19

Data privacy is one of the hottest conversation topics spanning all industries and regions – for good reason. With exponential amounts of enterprise data only increasing, ensuring data privacy involves layered, complex challenges for any business. Meeting evolving compliance and privacy regulations especially in the

September 4, 2020

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Marketing Strategy

‘Bothism’ is the cure for marketers’ fascination with pointless conflict

Marketing theory is a constant battle between opposing viewpoints, but an open mind and accurate data set will show you usually need to adopt both perspectives. Last month, the marketing copywriter Dong Draper (not, I assume, his real name) posted on Twitter. “Why,” he asked his

September 3, 2020

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Data Marketing

Automation and its impact on Predictive Analytics – Creating the Analytical File (Part 2)

In my last article, I discussed the increasing impact of automation on business and the displacement of jobs. With artificial intelligence looming as the ultimate disruptor, the overall theme of job displacement has shifted more towards knowledge-intensive jobs which would of course include data scientists.

September 3, 2020

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Privacy

The EU is launching a market for personal data trusts. Here’s what that means for privacy.

In a radical shift for the EU’s data governance strategy, the Trusts Project promotes data sharing as a civic duty. The European Union has long been a trendsetter in privacy regulation and now is launching data trusts. Its General Data Protection Regulation (GDPR) and stringent antitrust

September 2, 2020

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Retail

Nike Increasing Focus On Digital To Meet Changing Consumer Demands

“Digital is now fundamental and central to everything consumers do, and we are the clear leader in digital retail. We’ll double-down on that,” said John Donahoe, President and CEO of Nike during the brand’s recent announcement about Nike’s move toward more digital enhancements and activations, and a subsequent

August 30, 2020

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Direct Mail

Secrets of Direct Mail Series 2020

Execute effective direct mail campaigns. Join us for a free virtual event series to learn how to target, stand out and measure your success. Join marketers from across the country to learn how to create and execute effective direct mail marketing campaigns – every time. You’ll

August 29, 2020

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Conversion Intelligence, Digital Marketing

What Is Conversion Intelligence?

Conversion intelligence is a fundamental change in your approach to marketing. It’s the pairing of your learned expertise with AI insights to create the highest-converting campaigns possible. Short answer: It’s you, and your marketing know-how, augmented by machines. Developments in machine learning let us analyze behavior and derive

August 29, 2020

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Lead Generation

The SaaS Marketer’s Black Book of Lead Generation

Lead generation. It always seems to be at the forefront of every marketer’s mind and it is often the topic of discussion during sales meetings and goal-setting sessions. However, the honest truth is that most of us do not have any clue how to improve

August 29, 2020

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customer experience, Digital Marketing

The B2B Marketer’s Guide to Mastering Digital Attribution

Accountability is something that is incredibly important in order for the departments within a company to work well together. Unfortunately, in a corporate environment, in this age of “consensus,” it is not easy to assign or accept. The lack of rightful accountability is often quite prevalent

August 29, 2020

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Welcome To Our Awesome Magazine WordPress Theme

How to Seamlessly Enforce CCPA Guidelines in the Age of COVID-19

‘Bothism’ is the cure for marketers’ fascination with pointless conflict

Automation and its impact on Predictive Analytics – Creating the Analytical File (Part 2)

The EU is launching a market for personal data trusts. Here’s what that means for privacy.

Nike Increasing Focus On Digital To Meet Changing Consumer Demands

Secrets of Direct Mail Series 2020

What Is Conversion Intelligence?

The SaaS Marketer’s Black Book of Lead Generation

The B2B Marketer’s Guide to Mastering Digital Attribution

Deceptive by Design: Part 2 The Mechanics of Dark Patterns

How mobile apps illegally share your personal data

Drop the Rehearsed Elevator Pitch and Try This Instead

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Welcome To Our Awesome Magazine WordPress Theme

September 2020

About Us

Free Your Creative Side using Elated Themes

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