2020 – Page 12 – Fundy Coast

Marketing’s ‘Missing Link’

I’ve said repeatedly, over the last 15 years, that marketers are using digital all wrong when they approach it with a “reach and frequency” mentality. They think that showing more ads to more people more often will increase sales. This worked well in the early

August 29, 2020

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MarTech

Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions. That’s after 615 from the 2019 landscape went away, either consolidated with another martech company or simply gone defunct. If you were predicting consolidation, an 8.7%

August 28, 2020

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AI, Data Marketing

Artificial Intelligence, Automation, and Predictive Analytics (Part 1)

Artificial intelligence seems to be the latest term which is capturing the not only the predictive analytics discipline’s attention but the general public as well as seen by the many articles in much of the mainstream media. The best-selling business author, Tom Davenport, author of

August 28, 2020

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Content Marketing

Content Marketers: 4 Things to Learn as You Move Into 2021

Change is happening all around us whether we want it or not – and plenty of us are waiting for a return to something like normal. But there’s a better way to reflect on the changes content marketers experienced during the “dumpster fire that is

August 28, 2020

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Digital Marketing, Webinar

Digital Transformation in Times of Crisis

The coronavirus pandemic has proved that digital transformation is a business imperative. Tune in on Wednesday 16 September at 3pm to hear from the brands including TwentyCi and We Are Family who altered their business model to succeed within the new normal. If “necessity is the mother of invention,” coronavirus forced many

August 28, 2020

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MarTech

4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

The mark of a successful business is its commitment to constant improvement. A/B testing can impact that significantly. Change is inevitable, especially in today’s fast-paced environment. If your brand is out of step with the latest technology or design trends, it’s at risk of being

August 26, 2020

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Direct Mail

An Old-School Marketing Tactic That Is Cool Again

In an email world, sending mail the old-fashioned way can have surprising power. In a world that is going further and further along the technological spectrum, there are some low-tech things that once upon a time would be considered "old-school" but have now become the new

August 24, 2020

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Email Marketing

WHAT IS DNS HIJACKING AND HOW TO COMBAT IT

DNS hijacking manipulates the transaction and makes users unaware of the servers that they are using during an internet session. It is a malicious exploit where the users are redirected with the help of a rogue DNS server that changes the IPS address of the

August 24, 2020

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Digital Marketing

3 Important Digital Marketing Trends in 2020

Digital marketing trends are constantly evolving, moreover, with the whole situation that we are facing right now, it’s happening even faster. Businesses are changing their business models and working more on their online presence. There are so many different tools and technologies available for marketers

August 24, 2020

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Welcome To Our Awesome Magazine WordPress Theme

Marketing’s ‘Missing Link’

Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

Artificial Intelligence, Automation, and Predictive Analytics (Part 1)

Content Marketers: 4 Things to Learn as You Move Into 2021

Digital Transformation in Times of Crisis

4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

An Old-School Marketing Tactic That Is Cool Again

WHAT IS DNS HIJACKING AND HOW TO COMBAT IT

3 Important Digital Marketing Trends in 2020

The smart device brands harvesting your data

Branding in the Age of Social Media

Deceptive by Design: Part 1 Introduction

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Welcome To Our Awesome Magazine WordPress Theme

August 2020

About Us

Free Your Creative Side using Elated Themes

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