As cities, counties, and states across the country are implementing “stay-at-home” orders and closing non-essential businesses, the post office (and direct-mail caging companies) continues to be considered essential business. This is extremely important for nonprofits who are staying in the mail. Now is not the time, even
The UK’s privacy watchdog has said the government can legally use personal data from people’s mobile phones to track and monitor behaviour if it helps fight the spread of coronavirus. It emerged last week that the government was in talks with UK mobile phone companies to potentially use
From a business perspective we operate in a highly competitive environment where we strategize, theorize and forecast the best methods to convince clients to purchase our products and services while thwarting numerous competitors who themselves are also competing for these same dollars. This highly competitive circumstance
In my last post, “How To Get Started With Content Marketing in 2020,” I mentioned the general tactical process for your content marketing efforts: Plan, create, publish, distribute, analyze. But those 5 words aren't much help. So, let’s explore each step in more detail. This is a
Every marketing professional knows that social media outreach has gotten significantly more complex and more difficult as the social media platforms themselves have evolved and grown in both cultural and social importance. Large businesses now see social media advertising services as an indispensable tool in their marketing
As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. That represents 32% of everyone over the age of 13. Statistics also show that people continue to interact with Facebook ads. The average Facebook user clicks on 11 ads in 30 days. But there’s a lot of
Complying with the Canadian Anti-Spam Law (CASL) is a tricky business. On July 1, 2014, Canada enacted the CASL to curb rampant electronic and SMS spamming. It established five types of consent a consumer must provide before receiving an advertisement: Personal relationshipExpress consentImplied consent for businessesImplied consent
Last Updated: January 28, 2020 Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. In this quick-scroll world of social
“You don’t want a huge list. You want an engaged list. The gold isn’t in the list anymore, it’s in the engagement.” – Scott Stratten Marketers are facing a lot of challenges when it comes to providing a great experience for their subscribers. However, email engagement is
In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. If you’ve dabbled in it, you’re one of those who might have begun creating content and posting regularly on your blog. Soon enough, you may begin noticing
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