Josh O’Farrell of Spearline shares some of the biggest struggles that industry professionals face in day-to-day contact centre life. The role of a contact centre agent is varied and, at times, difficult. They are expected to answer calls and emails, deal with customer queries, provide product
In this edition of the Deceptive Marketing Practices Digest, we look at three marketing issues that resonate with consumers of the online marketplace: the collection of consumer data in exchange for “free” online products and services;unsubstantiated weight loss claims; andthe marketing practice of “drip pricing” in the
As technology rapidly develops, the number of security and privacy concerns will only continue to grow. In this episode, we look at how companies can build cybersecurity into their business strategies—instead of scrambling to respond when a breach happens. Even with danger lurking around the corner,
Just when you thought it was safe to go back in the [email] water… Phishing gets serious. Of course, you should never let your guard down on phishing and spoofing, but there’s a bigger shark in the water now; one that impersonates important people within
Pete Buttigieg is leading at 63%. Andrew Yang came in second at 46%. And Elizabeth Warren looks like she’s in trouble with 0%. These aren’t poll numbers for the US 2020 Democratic presidential contest. Instead, they reflect which candidates were able to consistently land in Gmail’s
Connect with many of the brightest minds in Canada regarding email marketing for a series of thought-provoking topics
Patrizia Savarese/Getty Images At best, mergers and acquisitions (M&A’s) have a 50/50 chance of reaching their intended results. Study after study puts the failure rate closer to 70-90%. Why is the failure rate so high? Repeatedly, research cites the human factor as the leading reason why mergers and acquisitions fail. Part of the issue
Nothing can sour the taste of a direct mail campaign quite like production that has gone off the rails. After all the long days and nights of strategy, creative, design, copywriting and approvals, nothing sucks more than struggling with production headaches when it should’ve been
Direct mail is a very popular and effective marketing channel. According to MarketingSherpa, 76% of people trust ads they receive in the mail. But do they trust yours? If you are not getting the expected response rate on your mail pieces, you could have a trust problem. There could
Social media trends change rapidly, and what's hot today might be gone tomorrow. Keeping up with the rapid change of trends is necessary for marketers, since it allows them to figure out how to best direct their marketing efforts. The only thing better than catching a trend
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