2020 – Page 5 – Fundy Coast

Best Business Books 2020: Strategy

If there was ever a year for strategy to do its job well, it’s 2020. The COVID-19 pandemic has forced many leaders to reconsider their strategies. They are refreshing or reimagining what they are there to do, for whom, how to best do it —

November 11, 2020

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customer experience, Marketing Strategy

CX: An Effortless Experience Isn’t Enough

In CX, we all focus on making the experience easier on our customers. (We even made it the title of our book.) But building loyalty isn’t as simple as removing friction. Don’t get me wrong. It’s definitely worthwhile to simplify your customer experience. Friction is a key

November 11, 2020

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Marketing Strategy

Owning vs Renting the Customer Relationship: What Is Best For the Future of Your Brand?

Charles Dickens was famous for this opening line in A Tale of Two Cities – “It was the best of times, it was the worst of times”. Thinking about marketing these days, it does feel like marketers are enjoying “the best of times,” in that messages

November 11, 2020

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Privacy

Do Proposed CCPA Opt-Out Regulations Violate First Amendment Rights?

A number of leading associations in the advertising industry have submitted comments to the California Attorney General (“AG”) in response to the third proposed modification of the California Consumer Privacy Act (“CCPA”). The comments state that the modifications 1) unreasonably restrict consumers from receiving important information about their

November 11, 2020

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Privacy, Webinar

BPA UNIVERSITY: Privacy and Data Protection – Is Your Organization Compliant?

Privacy and consumer data protection is getting more and more critical in the marketplace – and more difficult to understand. When you consider the GDPR (General Data Protection Regulation) in the EU, CCPA (California Consumer Privacy Act) and California’s proposed Proposition 24 on Consumer Personal Information

November 11, 2020

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Marketing Strategy

The EU just hit Amazon with a major antitrust complaint that could cost the tech giant $28 billion

The European Commission on Tuesday filed an antitrust complaint against Amazon over the way it uses data from third-party sellers. If successful, the complaint could result in a fine equivalent to 10% of Amazon's annual global revenue. This would mean a $28.1 billion fine

November 11, 2020

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Pay-Per-Click

10 Important PPC Trends to Watch in 2021

What will be the big trends in PPC marketing and paid social in 2021? Here are 10 trends you need to know, according to 32 top experts. In a normal year, PPC marketing is fairly unpredictable. But 2020 was anything but a normal year. Last year,

November 11, 2020

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Privacy

California just passed a major privacy law that will make it harder for Facebook and Google to track people and gather data

California voters just passed Proposition 24, a ballot measure that expands the state's existing privacy laws and scales back the amount of data that big tech companies are allowed to collect on people. The law will make it harder for Facebook and Google to

November 5, 2020

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Best Business Books 2020: Strategy

CX: An Effortless Experience Isn’t Enough

Owning vs Renting the Customer Relationship: What Is Best For the Future of Your Brand?

Do Proposed CCPA Opt-Out Regulations Violate First Amendment Rights?

BPA UNIVERSITY: Privacy and Data Protection – Is Your Organization Compliant?

The EU just hit Amazon with a major antitrust complaint that could cost the tech giant $28 billion

10 Important PPC Trends to Watch in 2021

California just passed a major privacy law that will make it harder for Facebook and Google to track people and gather data

Copy KitKat on your quest for ‘double D marketing’

Protecting Your Marketing Realm: 7 Ad Fraud Prevention Tips for Marketers

The Impact of Digital Marketing on Employee Engagement and Internal Communications

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Welcome To Our Awesome Magazine WordPress Theme

November 2020

About Us

Free Your Creative Side using Elated Themes

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Recently Commented

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