2020 – Page 6 – Fundy Coast

How FOMO And FOFO Sapped Marketers’ Budgets

Everyone’s heard of FOMO - Fear of Missing Out. They’ve probably experienced it too, like missing out on Black Friday deals or this year’s must-have Christmas toy. Perhaps some have heard of FOFO too. I first heard the term from Mike Donahue, a veteran of the

November 4, 2020

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Email Marketing

Email Accessibility: Fulfill Your Legal Responsibilities and Expand Your Reach

Certain laws require companies to make their email messages accessible to people with visual and other disabilities or else face significant legal fees and fines. However, rather than seeing this as purely a compliance issue, smart brands view it as an opportunity to expand the reach

November 3, 2020

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Email Marketing

“Email marketing is underappreciated and underfunded” – Chad S. White

Today we're interviewing Chad S. White, the author of the book Email Marketing Rules, and more than 3,000 posts and articles about email marketing. He's worked as a researcher of email marketing at Oracle, Salesforce, ExactTarget and Responsys. We're diving in to all things email

October 31, 2020

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Marketing Strategy

Scott Galloway: CMOs should become chief intelligence officers

Professor, author and entrepreneur Scott Galloway is urging CMOs to transform themselves into chief intelligence officers, pivot their brands to subscription models and embrace algorithm commerce if they want to thrive. Marketing departments need to become “intelligence units” that are plugged into the market and poised

October 31, 2020

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Cyber Security

Gaping Security Loopholes—Why Marketers Should Care

I’ve written before about the gaping security loopholes that you open up when you put third party javascript on your site. The javascript can record keystrokes, which is especially bad news for banking websites, password manager sites with access to all your passwords, and pretty much every

October 30, 2020

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Marketing Strategy

Let’s Not Tiptoe Around ‘Transparency’ Any More

In 2016, the Association of National Advertisers (ANA) published the results of an investigation of media transparency issues in the U.S. advertising industry - Media Transparency Initiative: K2 Report. Among the key findings: Numerous non-transparent business practices, including cash rebates to media agencies, were found to

October 28, 2020

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Marketing Strategy

When It Comes to Culture, Does Your Company Walk the Talk?

Company practices often conflict with corporate values. Closing the gap starts with communication. When Johnson & Johnson’s CEO codified the company’s principles into a credo in 1943, corporate value statements were a novelty. Today they are ubiquitous among large corporations. In our study of nearly 700

October 28, 2020

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Data Marketing

The Cross-Functional Nature of Marketing Analytics

and its application in Thomas Piketty’s book on “Capital and Ideology” The discipline of data science and data analytics has exhibited a paradigm shift towards a corporate mindset that is increasingly data -driven. The explosion of Big Data and its accompanying digital ecosystem has just accelerated

October 27, 2020

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Digital Marketing, eCommerce, Marketing Strategy, MarTech, Technology, Website Development

24 Shopify Apps to Help You Sell Your Best This Black Friday Cyber Monday

At the best of times, running a business can feel a little like a classic video game—dodging obstacles and gathering rewards, only to do it all over again once you hit the next level. Sometimes you feel like you’re falling into a pit over and

October 27, 2020

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Welcome To Our Awesome Magazine WordPress Theme

How FOMO And FOFO Sapped Marketers’ Budgets

Email Accessibility: Fulfill Your Legal Responsibilities and Expand Your Reach

“Email marketing is underappreciated and underfunded” – Chad S. White

Scott Galloway: CMOs should become chief intelligence officers

Gaping Security Loopholes—Why Marketers Should Care

Let’s Not Tiptoe Around ‘Transparency’ Any More

When It Comes to Culture, Does Your Company Walk the Talk?

The Cross-Functional Nature of Marketing Analytics

24 Shopify Apps to Help You Sell Your Best This Black Friday Cyber Monday

The House of Cards Crumbles: Why the Bell Media Layoffs and Government’s Failed Media Policy are Connected

Opting In-n-Out: Five key analyses for adtech privacy law compliance

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Welcome To Our Awesome Magazine WordPress Theme

November 2020

About Us

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