2020 – Page 7 – Fundy Coast

Why we’re entering the golden age of email

The decades-old technology had stagnated for many years—until the coronavirus pandemic pushed startups to try new things. We all know that email is where your work happens. But given your inbox’s role as the central hub of your professional life, email has largely failed to become

October 25, 2020

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Digital Marketing

Google Releases Results From Early Tests Of Cohort-Based Advertising

For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for Cohort-Based Advertising - interest-based cohorts, and the preliminary results are in. The proposal, dubbed FLoC – aka, “federated learning of cohorts” - calls for using on-device machine learning to

October 24, 2020

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Email Marketing

3 Spooky Email Click Bots to Beware of

Bots are a well-known scourge on Twitter and Facebook, but they’re also a problem on email lists. Even bots that aren’t explicitly trying to compromise your systems represent a serious risk, as they can inflate performance numbers, muddy targeting efforts, and lead brands to make tactical or strategic

October 23, 2020

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Marketing Strategy

Today’s CMO: Transforming the role to be ready for what’s next

Even before the onset of this year’s twin health and economic crises, the role of the chief marketing officer had grown complicated. On average, CMOs are the shortest-tenured members of the C-suite. Boards demand greatness from them. They are expected to be customer champions, frontline defenders of the

October 20, 2020

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Email Marketing, Webinar

Rapid investigation into potential threats with Passive DNS

WEBINAR - Thursday October 22nd at 12PM EST Investigating potential network threats is complex. Research must extend beyond your in-house network to include global threat intelligence to eradicate any blind spots. With so much to analyze, findings are often inconclusive. Passive DNS data can help you. Across

October 16, 2020

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Content Marketing

How to Build the Perfect Conversion Funnel with Content Mapped To The Buyer Journey

Can you imagine how easy your life would be if every website visitor purchased a product? After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. Easy and done. However, the thing is—selling isn’t easy, and it’s far

October 16, 2020

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Lead Generation

5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel

Lead gen advertising can get expensive – especially if you have a long buying cycle. Check out these tips for improving lead quantity and quality. Lead gen advertisers are faced with the struggle of not only posting strong on-site KPIs but also balancing quantity with the

October 16, 2020

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Search Marketing

Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

When it comes to keywords, breaking a long-term habit is one of the most challenging things you’ll ever do. Have you ever seen someone try to change another person’s diehard opinion? Of course, we all have. It’s usually futile because it requires disrupting someone’s entire worldview they’ve

October 16, 2020

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Lead Generation

MQLs, SQLs, SALs – Oh My! Lead Qualification Basics Every B2B Marketer Must Know

The lead qualification process helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. It’s about prioritizing quality over quantity while delivering a personalized customer experience. In this article, we’ll explain the lead qualification process step-by-step. But first, the why. Why is

October 16, 2020

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Welcome To Our Awesome Magazine WordPress Theme

Why we’re entering the golden age of email

Google Releases Results From Early Tests Of Cohort-Based Advertising

3 Spooky Email Click Bots to Beware of

Today’s CMO: Transforming the role to be ready for what’s next

Rapid investigation into potential threats with Passive DNS

How to Build the Perfect Conversion Funnel with Content Mapped To The Buyer Journey

5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel

Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

MQLs, SQLs, SALs – Oh My! Lead Qualification Basics Every B2B Marketer Must Know

Using Email Marketing to Sell More Hotel Rooms

You don’t need cookies to track conversions, why?

YouTube Keeps Consumers in the DRTV Funnel

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Welcome To Our Awesome Magazine WordPress Theme

October 2020

About Us

Free Your Creative Side using Elated Themes

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