2020 – Page 8 – Fundy Coast

5 Tips for Creating Lead-Generating Marketing Campaigns

Marketing campaigns are fundamental to lead-generating on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. But

October 16, 2020

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Email Marketing

What is Passive DNS? A beginner’s guide

Passive DNS has been an industry standard tool for more than a decade, but given the conversations we are having with various customers, IT teams & security teams, it’s apparent that there is some uncertainty as to what Passive DNS is, and also how it

October 15, 2020

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Marketing Strategy

TikTok is nothing new – to marketers, it’s just another ad platform

Although its strapline, ‘Don’t Make Ads, Make TikToks’, touts it as revolutionary, TikTok will soon reveal itself to be another ‘traditional’ ad business, as its own media strategy makes clear. Over the summer months I taught a special edition of the Mini MBA in Brand Management

October 12, 2020

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Cyber Security

A hacker published thousands of students’ grades and private information after a Nevada school district refused to pay ransom

A hacker published grades and personal information of thousands of Las Vegas students after school district officials refused to pay a ransom in exchange for the information. The leaked information included students' names, social security numbers, addresses, and some financial information, and were published

October 9, 2020

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Digital Marketing, Marketing Strategy, Video

The next step in direct: a more compelling way to connect

Pandemic pivots have seen many companies re-evaluate their longer-term marketing mix in light of our stay-at-home ways, and the allure of a direct channel to consumers has become a critical opportunity for many brands. Canadian organizations rely heavily on direct channels to drive sales, donations and

October 5, 2020

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Legal

Advertising Checklist for In-House Counsel

Along with making their advertising materials eye-catching and influential, consumer-facing companies need to ensure that their representations about products and services comply with advertising laws. This article discusses basic advertising law, some things to avoid and some things to do. Although every state has its

October 5, 2020

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Email Marketing

Email Marketers Need to Focus on Managing Subscribers, Not Campaigns

Getting a chance to talk to Chad S. White about email marketing is a thrill. At the same time, it’s a tad intimidating: he’s written more than 3,000 blogs and is the author of the industry Bible, Email Marketing Rules. So, what can you ask him

October 3, 2020

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Digital Marketing

Life after the cookie: what to expect when you’re expecting

A new era has dawned for digital advertising. Stricter data protection laws coupled with browsers’ anti-tracking policies are fueling the drive for privacy-first strategies in the cookie-less world. Following Chrome’s ‘Cookie Apocalypse’ in January, Google’s plans to phase out support for third-party cookies in the

October 3, 2020

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Marketing Strategy

What are the 7 functions of marketing?

During a client conversation recently, I nonchalantly mentioned the 7 functions of marketing. My client stopped me and asked for more detail. Suddenly I found myself expanding on what a marketing thought partner considers these 7 functions to be. After that conversation, I found myself fleshing these

October 3, 2020

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5 Tips for Creating Lead-Generating Marketing Campaigns

What is Passive DNS? A beginner’s guide

TikTok is nothing new – to marketers, it’s just another ad platform

A hacker published thousands of students’ grades and private information after a Nevada school district refused to pay ransom

The next step in direct: a more compelling way to connect

Advertising Checklist for In-House Counsel

Email Marketers Need to Focus on Managing Subscribers, Not Campaigns

Life after the cookie: what to expect when you’re expecting

What are the 7 functions of marketing?

EU DPAs seek proper clampdown on adtech industry

My CRTC Appearance on Bill C-11: Why Isn’t the Commission Concerned with Competition, Consumer Choice, and Affordability?

CNIL Fines Canal+ Over Marketing and Data Security Concerns

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Welcome To Our Awesome Magazine WordPress Theme

October 2020

About Us

Free Your Creative Side using Elated Themes

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Recently Commented

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