January 2021 – Fundy Coast

Privacy, security take centre stage

'With the accelerated move to work from anywhere, privacy has taken on greater importance in driving digitization, corporate resiliency, agility and innovation' Sixty per cent of organizations say they weren't prepared for privacy and security requirements involved in the shift to remote work, according to a

January 30, 2021

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Data Marketing

Epsilon Agrees to Pay $150 Million for Selling Info Facilitating Elder Fraud

The now Publicis-owned company's settlement with the DOJ comes after a decade of solicitations For anyone in the ad industry not yet awake to the importance of data privacy issues, a Department of Justice case has provided a clear wakeup call. Publicis Groupe-owned Epsilon Data Management

January 30, 2021

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Digital Marketing

Bots Are Very Good At Cost-Benefit Analysis

Over the years many have wondered “who makes the bots?” and “how do they make money?” There’s a small handful of expert bot makers that maintain vast botnets. These botnets can be used for various purposes — for example, DDoS (distributed denial of service) attacks

January 30, 2021

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Leadership

A NEW MENTAL HEALTH CRISIS: IN PARTNERSHIP WITH DON MAYO

Humans have battled crises throughout history and often come out the other side stronger. Whether it was wars, famine, plagues or natural disasters, humans are a resilient bunch. With the COVID crisis continuing to build momentum in terms of physical heath, mental health and financial

January 28, 2021

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Digital Marketing

THE BRAVE NEW WORLD OF DIGITAL MARKETING: IN PARTNERSHIP WITH DEREK LACKEY

PHOTO CREDIT: www.comparefibre.co.uk Making a new or stronger connection with customers is what business is all about. As discussed on In Partnership With, there are certain approaches, mindsets and nuances required to be effective. Approaching relationships with these insights in mind are often the first step

January 27, 2021

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Digital Marketing

All Ad Fraud Looks The Same, If You Look

I have been studying the problem of ad fraud for the last 8 years. Of course there was fraud before then, but ad fraud really took off when programmatic took off (circa 2012). That’s because with programmatic advertising tech, it was easy to place ads

January 27, 2021

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Uncategorized

3 Essential Branding Lessons From A Rare Steve Jobs Interview

Jobs’s work with legendary designer Paul Rand taught him lessons that any designer, client, or entrepreneur should take to heart. The year is 1986. Steve Jobs meets Paul Rand, the genius responsible for branding IBM, UPS, and Westinghouse. Having just been ousted from Apple, Steve asks Rand

January 25, 2021

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Cyber Security, Data Marketing

Justin Dolly of Sauce Labs: Five Things Every Business Needs To Know About Storing and Protecting Their Customers’ Information

…If you don’t need it, don’t keep it anymore. We said earlier that just because you can collect data super easily doesn’t mean you should. Well, the same applies here. Just because it’s cheap enough to save everything forever doesn’t mean you should. The more

January 23, 2021

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eCommerce

Baby boomers, to retailers’ surprise, are dominating online shopping

Older Americans are increasingly buying groceries — and just about everything else — on the Internet, and those over 65 are now the fastest-growing category of e-commerce shoppers. Early in the pandemic, armed with step-by-step instructions, Joseph Clay committed to buying absolutely everything online. Texas toast,

January 23, 2021

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Marketing Strategy

Predictions for marketing in 2021, from tomorrow’s industry leaders

You might think that, in the current climate, making marketing predictions is a fool’s errand. The past year has been filled with challenges that few people anticipated. But even in times of rapid change, taking a moment to think about what’s on the horizon can help

January 22, 2021

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Privacy, security take centre stage

Epsilon Agrees to Pay $150 Million for Selling Info Facilitating Elder Fraud

Bots Are Very Good At Cost-Benefit Analysis

A NEW MENTAL HEALTH CRISIS: IN PARTNERSHIP WITH DON MAYO

THE BRAVE NEW WORLD OF DIGITAL MARKETING: IN PARTNERSHIP WITH DEREK LACKEY

All Ad Fraud Looks The Same, If You Look

3 Essential Branding Lessons From A Rare Steve Jobs Interview

Justin Dolly of Sauce Labs: Five Things Every Business Needs To Know About Storing and Protecting Their Customers’ Information

Baby boomers, to retailers’ surprise, are dominating online shopping

Predictions for marketing in 2021, from tomorrow’s industry leaders

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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