January 2021 – Page 2

The Virus, Privacy, And Google Are Making Digital Marketing Better

I know you violently disagree with me already, having just read the title. But stick with me and I will find “the rainbow after the thunderstorm.” And this is a test to see if you read the whole article, or just the headline. The 2020 Virus Last

January 20, 2021

0 Comments

Digital Marketing

Marketers, Is There Ad Fraud In Your Future?

In the physical world, when you buy a yuzu from the farmers’ market, you can hold it in your hand, smell the lemony fragrance, and pucker up when you taste its sourness. In digital, however, everything’s just bits and bytes, represented on-screen by colored dots

January 20, 2021

0 Comments

Email Marketing

Litmus Report – 2020 State of Email Workflows

A peek behind the curtain of how everyone in marketing—from developers and designers to executives—create and analyze email campaigns. What’s in the report… This report is 32 pages of insight, detailing how email marketers are producing emails on the backend. It answers questions like: How long is your production cycle?

January 18, 2021

0 Comments

Digital Marketing

The Digital Advertising Rip-Off

Programmatic marketing might be viewed as a spray-and-pray exercise, but advertising has such a pervasive wastage and fraud problem that it is eating chunks out of marketing budgets and skewing performance results – as Uber recently discovered, having spent about $100-million on meaningless marketing. Kevin Frisch,

January 18, 2021

0 Comments

Marketing Strategy

How to Reach New Customers When You Can’t Meet Them in Person

Summary: As companies have transitioned to remote work and virtual meetings during the pandemic, one common piece of wisdom has emerged: It’s much easier to transition an existing relationship to video than it is to create new ones. That’s especially true in B2B sales. Many

January 18, 2021

0 Comments

Digital Marketing

How Marketers Should Sue Vendors For Ad Fraud

Yesterday, I reported that One of Uber’s Lawsuits Against Ad Fraud Has Come Full Circle - They Won. In the court documents, the following detail was noted "Defendants engaged in similar mobile advertising fraud with at least three other nationally known companies." It should be clear that ad

January 18, 2021

0 Comments

Marketing Strategy

Your Strategy Should Serve Two Purposes

Does your organization have a strategy? Do you know what it is? Does everyone feel a sense of ownership over executing that strategy? In far too many organizations, the answer to those questions is “no.” It makes me so sad how few people have experienced the

January 17, 2021

0 Comments

Welcome To Our Awesome Magazine WordPress Theme

The Virus, Privacy, And Google Are Making Digital Marketing Better

Marketers, Is There Ad Fraud In Your Future?

Litmus Report – 2020 State of Email Workflows

The Digital Advertising Rip-Off

How to Reach New Customers When You Can’t Meet Them in Person

How Marketers Should Sue Vendors For Ad Fraud

Your Strategy Should Serve Two Purposes

Revolutionize Your Marketing: How AI Tools Are Changing the Game

FTC audit of websites and apps finds three-fourths use dark patterns to trick consumers

$700bn Delusion

About Us

Free Your Creative Side using Elated Themes

Promoted Post

Recently Commented

Instagram Stream