January 2021 – Page 4

AI Is Reengineering All Aspects Of Our Human Experience: What Are The Implications?

I had the honour in early December to participate in an Interzone/Politik Video production with AI leaders: Danny Lange, Chief Data Scientist (CDS), Unity 3D , former CDS of Amazon, and Uber, Beena Ammanath, Executive Director of Deloitte’s AI Institute Artificial Intelligence, hosted by John Koetsier

January 2, 2021

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Direct Mail

The Most Overlooked Digital Marketing Channel: Direct Mail

Direct mail has changed. Many marketers still think of it as printed letters, catalogues and postcards for the mass market. While that’s still true for some direct mail, direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart

January 2, 2021

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Data Marketing

How Data Governance Can Improve Corporate Performance

Companies run on data. As data is truly a valued asset for an organization, it needs to be guarded closely – part of the reason we’re seeing regulations involving data. Establishing a data governance program can help with safeguards and meeting requirements for compliance, but

January 2, 2021

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Digital Marketing

When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?

When P&G turned off $200 million of their digital ad spending, they saw NO CHANGE in business outcomes [1]. When Chase reduced their programmatic reach from 400,000 sites showing its ads to 5,000 sites (a 99% decrease), they saw NO CHANGE in business outcomes [2].

January 2, 2021

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Digital Marketing

The EU’s Digital Services Act: Now that it is here, what are its implications?

On the 15 December 2020, the European Commission published its long-awaited proposal for a Digital Services Act (DSA). The European Parliament and Member States will discuss the proposal before it enters into force. This article provides an overview of the most important implications of the

January 2, 2021

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Digital Marketing

Digital – Money Laundering, Tax Evading, Terrorist Funding – Advertising

I’ve written before about The Laundromat Called Digital Advertising, observing that “digital advertising is the most scalable, versatile, cost efficient, and safe washing of funds you can find anywhere at any time. But it’s even worse than that — add in international tax evasion, organized crime,

January 1, 2021

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AI Is Reengineering All Aspects Of Our Human Experience: What Are The Implications?

The Most Overlooked Digital Marketing Channel: Direct Mail

How Data Governance Can Improve Corporate Performance

When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?

The EU’s Digital Services Act: Now that it is here, what are its implications?

Digital – Money Laundering, Tax Evading, Terrorist Funding – Advertising

COMPARATIVE ANALYSIS: HOW TO ACCURATELY VALUE SPONSORSHIPS

Digital Marketing vs. Strategic Marketing

Ad Scandal of the Week

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