February 2021 – Page 2

Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars

Recently, I read an article written by the anti-fraud consultant, Dr. Augustine Fou that brought into focus a concern that I have with the current world of digital advertising and the increasing level of ad fraud. Not only does ad fraud cause businesses to spend their ad

February 22, 2021

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Search Marketing

See How Losing Broad Match Modified Will Impact Your Google Ads

How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact. In today’s volatile world, few things are certain, but change in Google Ads is one thing we can reliably predict. And so

February 22, 2021

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Marketing Strategy

People are more likely to trust—and buy—purpose-driven brands

A study finds that when comparing two brands, purpose can make a big difference. When someone sees a logo of a brand they know is purpose-driven, they automatically associate it with words like “responsible,” “compassionate,” and “ethical.” And when someone considers a brand purpose-driven, they’re also

February 21, 2021

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Cyber Security

How a successful phishing attack can hurt your organization

Data loss is the number one result of a fruitful phishing campaign, but account compromises and ransomware attacks can threaten your organization as well, says Proofpoint. On the receiving end, a successful phishing campaign can damage an organization in more ways than one. A report released

February 21, 2021

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Search Marketing

Your Outcome Metric is Profit, not Revenue!

As a regular reader of my blog and this newsletter, you are (likely) not someone who gives much credence to metrics like Views, Impressions, Followers, “Social Halo” (whatever that is). Furthermore, I feel confident saying you have moved your organization beyond the silliness of last-click

February 21, 2021

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Privacy

Why you should care about data privacy even if you have “nothing to hide”

Yes, your data is used to sell you shoes. But it also may be used to sell you an ideology. When I tell people I write about data privacy, I usually get something along the lines of these two responses: “Is Facebook listening to me? I

February 18, 2021

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Media Buying

The Copyright Bill That Does Nothing: Senate Bill Proposes Copyright Reform to Support Media Organizations

The Toronto Star reports that Senator Claude Carignan, a Conservative Senator, plans to introduce a new bill that would amend the Copyright Act to create a new compensation scheme for media organizations by establishing a new collective rights system for the use of news articles on digital platforms.

February 18, 2021

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Privacy

Privacy: The Real Issue

What you call PRIVACY is NOT What Facebook calls PRIVACY Talking to a friend today, they had no idea their personal information is constantly being exposed. As a privacy advocate, I need to educate more. I’m alarmed and terrified at the data collected by the social media

February 16, 2021

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Welcome To Our Awesome Magazine WordPress Theme

Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars

See How Losing Broad Match Modified Will Impact Your Google Ads

People are more likely to trust—and buy—purpose-driven brands

How a successful phishing attack can hurt your organization

Your Outcome Metric is Profit, not Revenue!

Why you should care about data privacy even if you have “nothing to hide”

The Copyright Bill That Does Nothing: Senate Bill Proposes Copyright Reform to Support Media Organizations

Privacy: The Real Issue

Revolutionize Your Marketing: How AI Tools Are Changing the Game

FTC audit of websites and apps finds three-fourths use dark patterns to trick consumers

$700bn Delusion

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