February 2021 – Page 4

Do You Need to Choose an SEO Agency in Your Area?

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. When seeking out a partner, you may think a local

February 8, 2021

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Content Marketing

How Long Does It Take for Content Marketing to Work?

“Does content marketing work? How long does it take to start seeing the results I want?” We get these types of questions a lot. And yes, content marketing works. It can take around six to nine months to start seeing substantial results. Keep in mind that

February 8, 2021

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Digital Marketing

Analytics Are Better Than Fraud Detection, Here’s Why, With Examples

Marketers, ponder this for a second. You just got an ad verification report that you paid for that says “27% IVT” (invalid traffic). “Whatcha gonna do?” The campaign’s over. Are you going to refuse to pay 27% of what you owe, and risk getting sued

February 7, 2021

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Lead Generation

Forget funnels, here’s a new model for the path to purchase

Brands need a new model for path to purchase that better reflects consumers’ buying behaviour. May I present to you the ‘Hankins Hexagon’. Marketing funnels have had a bit of time in the sun lately. Mark Ritson believes they are the cornerstone of every marketing strategy detailing

February 7, 2021

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Privacy

Facebook’s Misleading Campaign Against Apple’s Privacy Policy

On January 28, at the Computers, Privacy, and Data Protection conference, Apple’s CEO, Tim Cook, spoke about the importance of giving users more control over how their data is used for online advertising. To that end, Apple’s new operating system will soon require consumers to opt in

February 3, 2021

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eCommerce

The Future of Ecommerce: Top 7 Trends That Will Shape the Industry in 2021

In 2020, we saw online sales increase 141 percent in the wake of the COVID-19 pandemic. We shop online for everything from gifts, clothes, and accessories to food and medications. So it should come as no surprise that ecommerce is expanding and transforming in all new ways

February 3, 2021

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Digital Marketing

Google and Facebook take 80% of all digital ad spend in Canada: CMCRP

Just before the holidays, the Canadian Media Concentration Research Project released its two annual reports diving deep into the state of Canadian media and advertising. Led by professor Dwayne Winseck from Carleton University’s School of Journalism and Communication, the independent research’s core purpose is to assess if Canada’s

February 1, 2021

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Do You Need to Choose an SEO Agency in Your Area?

How Long Does It Take for Content Marketing to Work?

Analytics Are Better Than Fraud Detection, Here’s Why, With Examples

Forget funnels, here’s a new model for the path to purchase

Facebook’s Misleading Campaign Against Apple’s Privacy Policy

The Future of Ecommerce: Top 7 Trends That Will Shape the Industry in 2021

Google and Facebook take 80% of all digital ad spend in Canada: CMCRP

COMPARATIVE ANALYSIS: HOW TO ACCURATELY VALUE SPONSORSHIPS

Digital Marketing vs. Strategic Marketing

Ad Scandal of the Week

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