April 2021 – Page 3 – Fundy Coast

Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars

Recently, I read an article written by the anti-fraud consultant, Dr. Augustine Fou that brought into focus a concern that I have with the current world of digital advertising and the increasing level of ad fraud. Not only does ad fraud cause businesses to spend their ad

April 10, 2021

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Digital Marketing

Digital Marketing Works – I Never Thought I Had to Say This

I've been in "digital" since the very beginning, here in New York's Silicon Alley. I've witnessed the entire arc of its evolution -- from the good (old) times to the bad (today). I've even had fierce fights with respected colleagues over the years about how

April 10, 2021

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Content Marketing, Lead Generation

6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. As you should! Here’s the thing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You know it’s not logical, especially in

April 10, 2021

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Leadership, Marketing Strategy

Made to measure: Getting design leadership metrics right

Last year we posed a simple question to organizations: “Are you asking enough from your design leaders?” It’s an important question given that companies excelling in design grow revenues and shareholder returns at nearly twice the rate of their industry peers. Moreover, in these ruptured times, companies

April 10, 2021

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Search Marketing

How People Search: Understanding User Intent

Read about the types of search intent, how user intent and content you produce are related to each other, and how search engines understand intent. In Google’s earlier days, the search engine relied heavily on plain text data and backlinks to establish rankings through periodic monthly

April 10, 2021

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Search Marketing

Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines

Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day. Let's explore a detailed comparison of the two here. When it comes to optimizing a website, SEO professionals typically focus on Google. After all, it’s the world’s most popular search engine. But what

April 10, 2021

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Marketing Strategy, MarTech

B2B Marketer’s Handbook For Marketing Automation

B2B marketing automation is a hot-button topic among data-driven marketers. According to Social Media Today’s “State of Marketing Automation” report, 3 out of 4 marketers currently use some form of automation tool in their business. Many modern marketers use automation to manage social media post scheduling, email marketing,

April 10, 2021

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Content Marketing, Search Marketing

E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn’t provide you with the big picture. In developing or improving an SEO strategy, companies need to consider the differences between E-A-T vs. YMYL. In

April 10, 2021

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Search Marketing

Why Do Search Rankings on Some Keywords Fluctuate So Much?

There are many reasons why search rankings fluctuate. Read about why it happens and why it's a good idea to focus on other metrics, too. Today’s Ask an SEO question comes from Arjun in West Bengal. Arjun asks: “Why do rankings of certain keywords fluctuate a lot?

April 10, 2021

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Email Marketing

4 Ways to Maximize Double Opt-In Confirmations

A double opt-in confirmation process is a valuable tool for protecting your sender reputation and email deliverability. This is especially true when used for offline sign-ups, open sign-up forms, highly incentivized sign-ups, co-registrations, and other instances that tend to generate high bounce and complaint rates.

April 10, 2021

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Welcome To Our Awesome Magazine WordPress Theme

Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars

Digital Marketing Works – I Never Thought I Had to Say This

6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

Made to measure: Getting design leadership metrics right

How People Search: Understanding User Intent

Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines

B2B Marketer’s Handbook For Marketing Automation

E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Why Do Search Rankings on Some Keywords Fluctuate So Much?

4 Ways to Maximize Double Opt-In Confirmations

Boosting Customer Engagement: Maximize Email Newsletters to Grow Your Client Base

Slack has been siphoning user data to train AI models without asking permission

The Art of Asking Smarter Questions

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