April 2021 – Page 5 – Fundy Coast

PREPARING YOUR CONTACT CENTER FOR THE AGE OF VIRTUAL AGENTS

COVID-19 is making clear to US companies and other firms around the world the need for better cost management in the midst of uncertainty. These past few months, we’ve watched contact centers turn to backup plans C and D as work schedules were impacted by

April 6, 2021

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Email Marketing

Email content strategy: 2 ways to build up your email program

A well-rounded email program does more than just send messages that say “Buy this.” You can communicate effectively and continuously with an email program that includes many kinds of content and messages that align with your email content strategy and goals. Effective email messages combine captivating

April 5, 2021

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customer experience, eCommerce

7 Easy Ways to Optimize Customer Experience in eCommerce

Customer experience in eCommerce results from customers’ perceptions and based on their interactions with a company, whether it takes place online or over the phone. It wasn’t too long when every company thinks that the key to a winning strategy was in the quality of

April 2, 2021

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Marketing Strategy

How businesses can fast-track innovation to help during a crisis

“Unrealistic” timelines can actually work. Here’s how. Businesses around the world are looking for ways to help in response to the COVID-19 pandemic, while continuing to sell products and services and keep people employed. From the C-suite to managers to employees at all levels, great ideas

April 2, 2021

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Marketing Strategy

5 keys to creating value with first-party data

As digital advertising shifts from third-party identifiers toward a privacy-driven approach, investing in first-party data is a strategy that can help marketers adapt. Unlike third-party data that is often available to many different companies, first-party data is unique to your business. It’s data that you own

April 2, 2021

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Marketing Strategy

Why the CFO needs to be in your marketing meeting

Zach Morrison, CEO and a member of the board of directors for Tinuiti, breaks down why today’s heads of marketing and finance need to be on the same page if they want to drive growth. Clients have often heard me say, “If the chief marketing officer

April 2, 2021

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PREPARING YOUR CONTACT CENTER FOR THE AGE OF VIRTUAL AGENTS

Email content strategy: 2 ways to build up your email program

7 Easy Ways to Optimize Customer Experience in eCommerce

How businesses can fast-track innovation to help during a crisis

5 keys to creating value with first-party data

Why the CFO needs to be in your marketing meeting

Copy KitKat on your quest for ‘double D marketing’

Protecting Your Marketing Realm: 7 Ad Fraud Prevention Tips for Marketers

The Impact of Digital Marketing on Employee Engagement and Internal Communications

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