May 2021 – Fundy Coast

The Rise of the QR Code

Remember when we all thought QR Codes were a fad and would soon be a thing of the past? How things have changed. They are everywhere! Direct mail, walls, signs, flyers, packaging and more. A recent survey by Statistafound that 32% of respondents had scanned a QR code

May 28, 2021

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eCommerce

COVID changed the consumer journey, but what’s likely to stick?

Much has already been written about how COVID-19 has dramatically changed consumer behavior. Across industries and regions, people prioritized essentials and reduced impulse purchases. At the same time, people facing closed stores, reduced hours, and social-distancing requirements turned to e-commerce, which grew 27.6% worldwide in

May 27, 2021

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Privacy

Bill C-11 needs an overhaul, says privacy commissioner

A bill designed to modernize privacy laws for Canada’s private sector would give consumers less control of their personal data and organizations more power to use it to make money, Canada’s privacy commissioner says. Bill C-11 would be “a step back overall” from current privacy laws,

May 21, 2021

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Marketing Strategy

Patagonia shows corporate activism is simpler than it looks

In 1990, Patagonia made a donation to Planned Parenthood, angering Christian fundamentalists. The response was swift: calls for a boycott, threats of store pickets and a deluge of complaints to its call center that jammed its phone lines. The Ventura-based outdoor apparel retailer could have tried

May 21, 2021

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Digital Marketing

On The Dangers of Tracking

Recently I was invited to speak to some members of Parliament in the UK. They are considering legislation to protect kids from online surveillance. My job was to give an overview of the issues caused by online tracking. My remarks to them are below. Good afternoon. Thanks for allowing

May 21, 2021

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Privacy

Americans Actually Want Privacy. Shocking.

Many of the biggest tech firms have long insisted that consumers care more about free services than the privacy they surrender to use them. Companies like Facebook pointed to their own exponential growth and insisted that consumers were voting with their feet. Turns out, that was nonsense. When

May 21, 2021

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Marketing Strategy, Privacy

Building for the future: Why Google is prioritizing investments in privacy, measurement, and automation

Jerry Dischler, VP and general manager of Ads, shares Google’s vision for advertising. Be sure to join us at Google Marketing Livestream on May 27 at 8 a.m. PT for a keynote presentation, where we’ll highlight the latest trends, insights, and innovations across our ads products. I’ve been

May 14, 2021

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Email Marketing

CASL Enforcement Update – March 31, 2021

The CRTC announced their CASL Enforcement Update for the period of October 2, 2020 to March 31, 2021. While only one fine was handed out ($75,000 to Scott William Brewer), they did issue 143 Notices to Produce, 17 Preservation Demands and 10 Warning Letters: One of

May 13, 2021

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Privacy

Submission of the Office of the Privacy Commissioner of Canada on Bill C-11, the Digital Charter Implementation Act, 2020

May 11, 2021 Mr. Chris Warkentin, M.P. Chair, Standing Committee on Access to Information, Privacy and Ethics Sixth Floor, 131 Queen Street House of Commons Ottawa ON K1A 0A6 Dear Mr. Chair: Subject: Submission on C-11 Further to my appearance before you on May 10, 2021, please find enclosed our submission on Bill C-11,

May 12, 2021

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AI, Digital Marketing, MarTech

Engage with the machine: 3 pieces of tech to help ‘win’ digital marketing

AI, machine learning and "propensity modelling" are already showing their potential, says Phillip Othen, Senior Writer at Lead Monitor. He should know: one of his colleagues is a "robo-journalist" filing 50 articles-a-week. Imagine the noble art of marketing as a sporting competition and you quickly understand

May 12, 2021

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Welcome To Our Awesome Magazine WordPress Theme

The Rise of the QR Code

COVID changed the consumer journey, but what’s likely to stick?

Bill C-11 needs an overhaul, says privacy commissioner

Patagonia shows corporate activism is simpler than it looks

On The Dangers of Tracking

Americans Actually Want Privacy. Shocking.

Building for the future: Why Google is prioritizing investments in privacy, measurement, and automation

CASL Enforcement Update – March 31, 2021

Submission of the Office of the Privacy Commissioner of Canada on Bill C-11, the Digital Charter Implementation Act, 2020

Engage with the machine: 3 pieces of tech to help ‘win’ digital marketing

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

Defining the Ideal Lead

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