November 2021 – Page 2

Metaverse: Augmented reality inventor warns it could be far worse than social media

If used improperly, the metaverse could be more divisive than social media and an insidious threat to society and even reality itself. KEY TAKEAWAYS Social media manipulates our reality by filtering what we are allowed (or not allowed) to see. We live in dangerous times because

November 8, 2021

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The impact of website traffic quality on marketing ROI

Recently a story made headlines that provided a real-life lesson on the importance of marketers verifying their digital media buys. Ozy Media, a US-based media and entertainment company, inflated its audience numbers by purchasing website traffic. The problem with purchasing traffic is that this traffic

November 5, 2021

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Telemarketing

Notice of Violation – Do Not Call List

For marketers who do not think anybody is watching your telemarketing activities - guess again. The CRTC follows up on complaints and applies the law. In this case, the caller did not scrub against the DNC list (requirement), were not a member of the Do

November 4, 2021

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Email Marketing

10 Common Email Marketing Mistakes That Are Easy to Fix

Email marketing is complicated. A number factors and subfactors govern deliverability. The potential for email rendering problems is mind-bogglingly large. And email technology and tactical issues continue to evolve. However, not everything in email is complex. Some aspects are quite simple — and yet companies still regularly

November 4, 2021

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Metaverse: Augmented reality inventor warns it could be far worse than social media

The impact of website traffic quality on marketing ROI

Notice of Violation – Do Not Call List

10 Common Email Marketing Mistakes That Are Easy to Fix

Revolutionize Your Marketing: How AI Tools Are Changing the Game

FTC audit of websites and apps finds three-fourths use dark patterns to trick consumers

$700bn Delusion

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