2021 – Page 11 – Fundy Coast

What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. Some come with a higher

June 8, 2021

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Conversion Intelligence, Lead Generation

Everything You Need to Know About Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is an essential part of any business’s online marketing strategy. Turn more users into customers and clients with CRO. While there are many ways you can drive people to your website or social channels, what happens when those users interact with your

June 8, 2021

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Search Marketing

6 Key Foundational Pillars of SEO

Having spoken to hundreds of business owners & marketers during this time, one common theme is raised time and time again, when discussing specific KPIs & business objectives: “I want to rank on Page 1 of Google.” While this may be a common and mutual goal

June 8, 2021

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Content Marketing

The B2B Startup Guide to SaaS Marketing

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low. It’s

June 8, 2021

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Data Marketing

Be a Data Custodian, Not a Data Owner

While data may be the new oil, businesses can no longer view it as an asset to be extracted and exploited. The reality is that no company owns customer data — rather, customers entrust them with it. Instead of thinking like “data owners,” companies must

June 5, 2021

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Data Marketing, Privacy

Why We Should End the Data Economy

The data economy depends on violating our right to privacy on a massive scale, collecting as much personal data as possible for profit. I know that you know you’re being watched. But I’m not sure you realize the extent of it, or its implications. Hundreds of

June 5, 2021

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Direct Mail

The Rise of the QR Code

Remember when we all thought QR Codes were a fad and would soon be a thing of the past? How things have changed. They are everywhere! Direct mail, walls, signs, flyers, packaging and more. A recent survey by Statistafound that 32% of respondents had scanned a QR code

May 28, 2021

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eCommerce

COVID changed the consumer journey, but what’s likely to stick?

Much has already been written about how COVID-19 has dramatically changed consumer behavior. Across industries and regions, people prioritized essentials and reduced impulse purchases. At the same time, people facing closed stores, reduced hours, and social-distancing requirements turned to e-commerce, which grew 27.6% worldwide in

May 27, 2021

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Privacy

Bill C-11 needs an overhaul, says privacy commissioner

A bill designed to modernize privacy laws for Canada’s private sector would give consumers less control of their personal data and organizations more power to use it to make money, Canada’s privacy commissioner says. Bill C-11 would be “a step back overall” from current privacy laws,

May 21, 2021

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Marketing Strategy

Patagonia shows corporate activism is simpler than it looks

In 1990, Patagonia made a donation to Planned Parenthood, angering Christian fundamentalists. The response was swift: calls for a boycott, threats of store pickets and a deluge of complaints to its call center that jammed its phone lines. The Ventura-based outdoor apparel retailer could have tried

May 21, 2021

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Welcome To Our Awesome Magazine WordPress Theme

What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Everything You Need to Know About Conversion Rate Optimization (CRO)

6 Key Foundational Pillars of SEO

The B2B Startup Guide to SaaS Marketing

Be a Data Custodian, Not a Data Owner

Why We Should End the Data Economy

The Rise of the QR Code

COVID changed the consumer journey, but what’s likely to stick?

Bill C-11 needs an overhaul, says privacy commissioner

Patagonia shows corporate activism is simpler than it looks

Deceptive by Design: Part 2 The Mechanics of Dark Patterns

How mobile apps illegally share your personal data

Drop the Rehearsed Elevator Pitch and Try This Instead

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Welcome To Our Awesome Magazine WordPress Theme

June 2021

About Us

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