2021 – Page 12 – Fundy Coast

On The Dangers of Tracking

Recently I was invited to speak to some members of Parliament in the UK. They are considering legislation to protect kids from online surveillance. My job was to give an overview of the issues caused by online tracking. My remarks to them are below. Good afternoon. Thanks for allowing

May 21, 2021

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Privacy

Americans Actually Want Privacy. Shocking.

Many of the biggest tech firms have long insisted that consumers care more about free services than the privacy they surrender to use them. Companies like Facebook pointed to their own exponential growth and insisted that consumers were voting with their feet. Turns out, that was nonsense. When

May 21, 2021

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Marketing Strategy, Privacy

Building for the future: Why Google is prioritizing investments in privacy, measurement, and automation

Jerry Dischler, VP and general manager of Ads, shares Google’s vision for advertising. Be sure to join us at Google Marketing Livestream on May 27 at 8 a.m. PT for a keynote presentation, where we’ll highlight the latest trends, insights, and innovations across our ads products. I’ve been

May 14, 2021

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Email Marketing

CASL Enforcement Update – March 31, 2021

The CRTC announced their CASL Enforcement Update for the period of October 2, 2020 to March 31, 2021. While only one fine was handed out ($75,000 to Scott William Brewer), they did issue 143 Notices to Produce, 17 Preservation Demands and 10 Warning Letters: One of

May 13, 2021

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Privacy

Submission of the Office of the Privacy Commissioner of Canada on Bill C-11, the Digital Charter Implementation Act, 2020

May 11, 2021 Mr. Chris Warkentin, M.P. Chair, Standing Committee on Access to Information, Privacy and Ethics Sixth Floor, 131 Queen Street House of Commons Ottawa ON K1A 0A6 Dear Mr. Chair: Subject: Submission on C-11 Further to my appearance before you on May 10, 2021, please find enclosed our submission on Bill C-11,

May 12, 2021

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AI, Digital Marketing, MarTech

Engage with the machine: 3 pieces of tech to help ‘win’ digital marketing

AI, machine learning and "propensity modelling" are already showing their potential, says Phillip Othen, Senior Writer at Lead Monitor. He should know: one of his colleagues is a "robo-journalist" filing 50 articles-a-week. Imagine the noble art of marketing as a sporting competition and you quickly understand

May 12, 2021

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Digital Marketing

The Illusion Of Digital Marketing Is Not Marketing

The topic of fraud and waste in the programmatic digital advertising has been covered extensively before. So, I’ll assume you remember that more than half of every dollar you spend buying low-cost ads from ad tech vendors goes into their pockets instead of towards showing ads,

May 11, 2021

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Leadership, Marketing Strategy

Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

Massachusetts accuses Publicis Groupe's healthcare division of deceptive practices Purdue Pharma’s reckoning over the company’s promotion of OxyContin contributing to an opioid epidemic has spread to the company’s marketing partners. Yesterday, Massachusetts Attorney General Maura Healey filed a lawsuit in Suffolk Superior Court on behalf of the

May 10, 2021

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Digital Marketing, Marketing Strategy

Digital is a downstream discipline

Brands need big ideas to earn fame, but even though most media spend goes on digital, digital agencies are not set up for creative excellence. Bring to mind some of the great campaigns of the past – those soaring, surprising, sharply etched brand ideas that were

May 10, 2021

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Welcome To Our Awesome Magazine WordPress Theme

On The Dangers of Tracking

Americans Actually Want Privacy. Shocking.

Building for the future: Why Google is prioritizing investments in privacy, measurement, and automation

CASL Enforcement Update – March 31, 2021

Submission of the Office of the Privacy Commissioner of Canada on Bill C-11, the Digital Charter Implementation Act, 2020

Engage with the machine: 3 pieces of tech to help ‘win’ digital marketing

The Illusion Of Digital Marketing Is Not Marketing

Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

Digital is a downstream discipline

The smart device brands harvesting your data

Branding in the Age of Social Media

Deceptive by Design: Part 1 Introduction

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Welcome To Our Awesome Magazine WordPress Theme

May 2021

About Us

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