2021 – Page 7 – Fundy Coast

The Impact of Apple’s Ground-Breaking Mail Privacy Protection on Email Marketing

"Privacy has been central to all our work at Apple from the beginning. Every year, we push ourselves to develop new technology that’ll allow users to take more control of their data and make better-informed decisions about whom they share it with. Various innovative features

August 17, 2021

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Retail

H&M to launch peer-to-peer garment selling platform

The Canada-first site is both part of the retailer's sustainability goals and an effort to take on reselling platforms. H&M has announced its plans to launch Rewear, a digital platform that is giving the fast fashion retailer a place in the second-hand market. Launching on Sept. 7,

August 17, 2021

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Data Marketing, Privacy

Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing

Recent regulations across the world are forcing brands to get personal again Personal data collection is so deeply tied to the consumer’s digital experience that we can hardly imagine one without the other. But this is changing. Apple recently updated how the company handles consumer data,

August 16, 2021

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Privacy

Understanding Purpose Limitations for Using Personal Data

The new era of privacy & data protection has changed the rules of engagement for businesses who use personal information as part of their marketing outreach program. Thanks mainly to the General Data Protection Regulations (GDPR) in the EU and UK, we have shifted from

August 11, 2021

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Privacy

Privacy group targets website ‘cookie terror’

A privacy group has lodged hundreds of complaints against what it calls "cookie banner terror" online. Noyb, headed by well-known Austrian privacy advocate Max Schrems, is targeting companies which it says deliberately make it hard to opt-out of tracking cookies. "By law, users must be given

August 10, 2021

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B2B, Marketing Strategy

Account-based madness: The new craze in B2B

Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it. Not every new idea is a good idea. Unless, of course, you work in marketing. In the marketing industry, every new idea is smart and

August 7, 2021

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B2B

US B2B display ad spending share is poised to blast past search ads

The forecast: Display ads like banners and graphics, which have historically been less of a priority than search ads for B2B marketers, took up a greater share of US ad spending than ever before in 2020. This year, that share will continue to grow for

August 3, 2021

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Privacy

EU slaps Amazon with a record $886 million fine over privacy violations

It'll hurt, but Amazon shouldn't have problems paying the fine after its $100 billion quarter. Amazon's $100 billion quarter has gotten a bit sour after the company got hit with a record, 746 million euro ($886 million) fine for violating the EU's privacy rules. According to Amazon's

July 31, 2021

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Cyber Security

Average cost of a data breach still rising, says IBM study

The average cost of a data breach continues to climb, according to IBM’s 17th annual global study of the cost to an organization of of a security incident. For the 537 breaches that occurred during the 12 month period ending in March, participants estimated data breaches

July 30, 2021

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Welcome To Our Awesome Magazine WordPress Theme

The Impact of Apple’s Ground-Breaking Mail Privacy Protection on Email Marketing

H&M to launch peer-to-peer garment selling platform

Data Privacy Is Marketing’s Biggest Challenge: Here’s Why That’s a Good Thing

Understanding Purpose Limitations for Using Personal Data

Privacy group targets website ‘cookie terror’

Account-based madness: The new craze in B2B

US B2B display ad spending share is poised to blast past search ads

EU slaps Amazon with a record $886 million fine over privacy violations

Average cost of a data breach still rising, says IBM study

Using Email Marketing to Sell More Hotel Rooms

You don’t need cookies to track conversions, why?

YouTube Keeps Consumers in the DRTV Funnel

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Welcome To Our Awesome Magazine WordPress Theme

August 2021

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