2021 – Page 8 – Fundy Coast

Creativity: Are we all innovative? Are We All Creative?

So what is creativity and what makes it such a vital part of the change making process? The definition of creativity varies depending on who’s talking. Some say creativity is independence, the ability to do the things you’d like to do. Many people associate creativity with a

July 28, 2021

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Digital Marketing

Guidance for businesses doing e-marketing

Overview This guide informs organizations about the Office of the Privacy Commissioner of Canada’s (OPC) mandate related to electronic address harvesting and e-marketing. In this context, e-marketing refers to sending marketing and promotional messages to recipients via email, instant messaging, social media or other similar accounts. Our

July 28, 2021

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Content Marketing

The Post-Cookie World Is a Content Opportunity

Advertisers, sales teams, and content marketers have come to rely on third-party cookies. But rapidly evolving consumer privacy protection trends (including the elimination of third-party cookies) are reshaping how companies reach their customers online. Don’t panic. A forward-looking marketing and privacy plan can turn these changes

July 28, 2021

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Privacy

How Sketchy Data Scavengers Are Using Hatred Of ‘Big Tech’ To Attack Plans To Make The Web More Private

We warned that this was likely back when Google announced plans to phase out third-party cookies in Chrome (something all the other major browser makers had already done): that this would be used to attack Google as being anti-competitive, even as it was pro-privacy. Privacy and competition do not

July 20, 2021

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Privacy

Privacy Is No Longer a “Nice to Have.” It’s a Business Imperative.

Although the death of the cookie has received a recent—but temporary—reprieve from Google, a cookie-less world is on the horizon and businesses can no longer afford to be opaque about privacy. Overarching consent forms, one-line privacy disclosures, and other misleading tactics won’t stand the test

July 20, 2021

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Digital Marketing

Annual Reminder that Correlation is not Causation

Just because sales were happening while you were doing digital marketing doesn’t mean those sales were caused by the digital marketing you were doing. If you’re not actively measuring incrementality — i.e. did your marketing activity drive any incremental sales that would not have occurred

July 17, 2021

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Data Marketing, Privacy

The perils of data overcollection

Canada’s privacy journey and the road to digital ID It’s an all too familiar situation: you require a product or service online and, in exchange, you provide what seems to be harmless personal data. While you may hesitate at first, the purchase seems worth the price

July 17, 2021

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Website Development

13 Proven Ways to Increase Your Conversion Rate

Whether you're struggling with low conversion rates or want to reach new heights, this post will show you 13 ways to get more of your visitors to make purchases on your eCommerce website. Having a website to sell your products is no longer sufficient to ensure

July 15, 2021

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Media Buying

Digital media transparency: publisher best practices

As concerns about media transparency rise, marketers are becoming more selective about where they place their media investment. They are asking questions like: Where are my ads being shown? Are they being served to humans or lost to fraud? Are they delivering maximum ROI? The industry

July 14, 2021

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Welcome To Our Awesome Magazine WordPress Theme

Creativity: Are we all innovative? Are We All Creative?

Guidance for businesses doing e-marketing

The Post-Cookie World Is a Content Opportunity

How Sketchy Data Scavengers Are Using Hatred Of ‘Big Tech’ To Attack Plans To Make The Web More Private

Privacy Is No Longer a “Nice to Have.” It’s a Business Imperative.

Annual Reminder that Correlation is not Causation

The perils of data overcollection

13 Proven Ways to Increase Your Conversion Rate

Digital media transparency: publisher best practices

EU DPAs seek proper clampdown on adtech industry

My CRTC Appearance on Bill C-11: Why Isn’t the Commission Concerned with Competition, Consumer Choice, and Affordability?

CNIL Fines Canal+ Over Marketing and Data Security Concerns

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Welcome To Our Awesome Magazine WordPress Theme

July 2021

About Us

Free Your Creative Side using Elated Themes

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Recently Commented

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