2021 – Page 9 – Fundy Coast

How to Turn Data Privacy and Compliance Regulations Into a Buyer Advantage

The past five years have seen sweeping privacy laws and compliance regulations enacted around the world to protect both B2C and B2B consumers. Clearly this is good for consumers. But what may not be so obvious is the opportunity privacy and compliance opens up for businesses

July 14, 2021

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Marketing Strategy

The rise of the eco-friendly consumer

During the pandemic, consumers have become more sensitive to the environmental impacts of their shopping decisions, and consumer companies are responding. In our 2019 Global Consumer Insights Survey, just 35% of respondents said they chose sustainable products to help protect the environment, 37% said they looked for

July 13, 2021

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Ethics

The Ethics of Artificial Intelligence

The question of how to ensure that technological innovation in machine learning and artificial intelligence leads to ethically desirable—or, more minimally, ethically defensible—impacts on society has generated much public debate in recent years. Most of these discussions have been accompanied by a strong sense of

July 12, 2021

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eCommerce

Will conversational commerce be the next big thing in online shopping?

MESSAGING IS AN intimate medium to share private views and feelings. It’s a cocktail party whisper in digital form, as a user of WhatsApp, a Facebook service, put it. Now some of the biggest brands in the world are venturing into this personal space. A few

July 9, 2021

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Marketing Strategy

Boots’ brand refresh shows big brands need targeting as well as mass marketing

Boots is trying to reach almost all UK consumers with its new ads, but is pairing them with targeted performance marketing – and it needs both. Horst Schulze horrified his parents. Despite growing up in a relatively well-to-do family in western Germany, at 11-years-old he had

July 9, 2021

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Privacy

How changes from Google and Apple impact privacy and fraud

Marketers needn’t worry about the demise of third-party cookie and mobile ad ID-based user tracking. It will accidentally make their digital campaigns better, argues Dr. Augustine Fou. More and more privacy tsunamis are hitting ad tech island, and that’s a good thing for consumers who didn’t know

July 5, 2021

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Data Marketing, Privacy

The Great Privacy Awakening

The consumer privacy awakening has begun. Slowly but surely, individuals are realizing that what they thought was privacy, is not actually what the data protection and privacy laws are out to protect. They are beginning to see the complex “surveillance system” that profiles them on

June 30, 2021

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Privacy

Read this and you won’t click ‘I agree’ ever again: We’re being spied on by phones, computers, TVs, cars – even the doorbells. Worse, argues Oxford professor CARISSA VELIZ, we’re doing it to ourselves by giving away our data

Most of us know that our personal data is being collected, stored and analysed thanks to our relationship with our mobile phones, computers and the internet. But are we really aware of the full extent of the privacy invasions into our daily lives? Let's start at dawn.

June 28, 2021

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Digital Marketing

Banning Surveillance-Based Advertising

The Norwegian Consumer Council just published a fantastic new report: “Time to Ban Surveillance-Based Advertising.” From the Introduction: The challenges caused and entrenched by surveillance-based advertising include, but are not limited to: privacy and data protection infringementsopaque business modelsmanipulation and discrimination at scalefraud and other criminal activityserious

June 25, 2021

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Privacy, Search Marketing

It’s time to ditch Chrome

As well as collecting your data, Chrome also gives Google a huge amount of control over how the web works Despite a poor reputation for privacy, Google’s Chrome browser continues to dominate. The web browser has around 65 per cent market share and two billion people are regularly

June 24, 2021

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How to Turn Data Privacy and Compliance Regulations Into a Buyer Advantage

The rise of the eco-friendly consumer

The Ethics of Artificial Intelligence

Will conversational commerce be the next big thing in online shopping?

Boots’ brand refresh shows big brands need targeting as well as mass marketing

How changes from Google and Apple impact privacy and fraud

The Great Privacy Awakening

Read this and you won’t click ‘I agree’ ever again: We’re being spied on by phones, computers, TVs, cars – even the doorbells. Worse, argues Oxford professor CARISSA VELIZ, we’re doing it to ourselves by giving away our data

Banning Surveillance-Based Advertising

It’s time to ditch Chrome

Guidance for businesses doing e-marketing

GOOGLE’S INACTIVE ACCOUNT POLICY TAKES EFFECT DECEMBER 1

Effectiveness ignorance has left American marketing lagging behind the rest of the world

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July 2021

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