January 2022 – Page 2

How to use your pricing strategy to drive brand growth

Your pricing strategy plays a significant role in driving your brand growth. You need to treat pricing as a continuous process to project your brand positioning and stay competitive. Match your pricing strategy to your overall business strategy and financial objectives. Think of how you

January 19, 2022

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Digital Marketing

Lawmakers Plan Legislation to ‘Ban Surveillance Advertising’

The Banning Surveillance Advertising Act, introduced by Reps. Anna G. Eshoo of California and Jan Schakowsky of Illinois, and Sen. Cory Booker of New Jersey, aims to do exactly that. Lawmakers have proposed new legislation that they say would ban surveillance-based advertising. The legislation would target

January 19, 2022

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Trends

2022’s Pharma Marketing Trends You Should Know About Now

The pharmaceutical industry encompasses the research, development, manufacture, and distribution of medicines. The latest stats reveal that the market has enjoyed a significant increase in revenue in the past decades. Total revenues generated worldwide reached $1.27 trillion in 2020. The top three therapeutic areas responsible

January 12, 2022

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Cyber Security

8 Ways a Data Breach Could Take Out Your Company Tomorrow

If your company uses, collects, stores or relies on first-party data (and what successful company these days doesn't?), you face all kinds of security-related risks. Opinions expressed by Entrepreneur contributors are their own. If you cringe every time you see a headline about a massive data breach,

January 12, 2022

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Marketing Strategy

Why Marketers Should Learn To Code

As times change, so do marketing techniques and strategies. In fact, it seems like every day there’s another new trend or fad to try out. One of the most popular techniques in marketing right now is learning how to code. It might seem daunting at

January 11, 2022

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Marketing Strategy

The Case Against “Brand” Advertising

In my lifetime (and that's a VERY long time) I have rarely if ever seen as much interest in television as I've seen in the past few years. I have never seen as much high quality programming. And I've never heard as much talk among

January 7, 2022

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How to use your pricing strategy to drive brand growth

Lawmakers Plan Legislation to ‘Ban Surveillance Advertising’

2022’s Pharma Marketing Trends You Should Know About Now

8 Ways a Data Breach Could Take Out Your Company Tomorrow

Why Marketers Should Learn To Code

The Case Against “Brand” Advertising

Revolutionize Your Marketing: How AI Tools Are Changing the Game

FTC audit of websites and apps finds three-fourths use dark patterns to trick consumers

$700bn Delusion

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