November 2022 – Fundy Coast

Why some of the largest publishers are breaking up with ad tech middlemen

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. When it was mentioned at all it was mainly a negotiating tactic aimed at securing favorable commercial terms for publishers. Nowadays, there’s real intent whenever these moves are discussed. Look at

November 30, 2022

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Pricing

Five lessons on how not to do pricing from Elon Musk’s Twitter

I have about 35 different feelings about Elon Musk. They range from positivity bordering on adoration (Starlink for Ukraine), through to neutral (The Boring Company), to disgust (animal experimentation for Neuralink). And while that multiplicity of response often proves complex and contradictory, it does enable me

November 11, 2022

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Digital Marketing

‘I’m burning money’: Confessions of an ad exec on the current volatile digital ad landscape

What were cracks across the digital advertising landscape last year have become full-on ruptures this year. Between Apple iOS 14 muddying targeting and attribution, and Twitter’s turbulent takeover, digital advertisers say they are feeling the squeeze on all sides. Add in economic uncertainty and the latest earnings update from Google, Facebook

November 10, 2022

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Marketing Strategy

Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working

Airbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off. Its marketing spending is now low enough that it doesn’t anticipate drastic reductions even if economic headwinds worsen next year, it said. The

November 5, 2022

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Why some of the largest publishers are breaking up with ad tech middlemen

Five lessons on how not to do pricing from Elon Musk’s Twitter

‘I’m burning money’: Confessions of an ad exec on the current volatile digital ad landscape

Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working

What are Dark Patterns? How UI Influences Consent and Compliance

Does Your Brand Have an Intellectual Alibi?

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