2022 – Page 4 – Fundy Coast

Trust in advertising lower in Canada than most markets

Nielsen data shows mobile, display, search, social and influencer ads all flounder compared to personal recommendations. Fewer than two thirds of Canadians trust the advertising they are exposed to, according to new data from international market measurement firm Nielsen. The finding was published as part of Nielsen’s

March 23, 2022

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Privacy

Trust, not blockchain, is the new currency: Invest early in data privacy

Data is a key business asset in the digital economy. Companies with access to large datasets are increasingly valued higher than those associated with physical products or more traditional assets (e.g., data technology companies are valued substantially higher than airlines that own planes and exclusive lucrative licenses

March 22, 2022

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Digital Marketing, Marketing Strategy

Ban Online Behavioral Advertising

Tech companies earn staggering profits by targeting ads to us based on our online behavior. This incentivizes all online actors to collect as much of our behavioral information as possible, and then sell it to ad tech companies and the data brokers that service them.

March 22, 2022

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Marketing Strategy

The Three-Word Brief

Those of us who create advertising or make advertising decisions need to start from a position of reality. What can advertising realistically achieve and how can it best achieve it? Advertising is a small part of marketing. We don’t control the product. We don’t control the

March 20, 2022

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Marketing Strategy

What happened to Starbucks? How a progressive company lost its way

Starbucks’s app has made the coffee giant healthier financially, but at a cost to its culture, cafés, and even its brand identity. In Midtown Manhattan, on the ground floor of an office building, there’s a coffee shop that’s easy to miss. When you walk in, there’s

March 19, 2022

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Marketing Strategy

New Product Launch Plan: What To Do during Pre-launch, Launch, and Post-launch

No one is better at building anticipation ahead of a launch than Apple. New product launches trigger publicized spec leaks and reveal events draw crowds in the millions (over 2.7 million people watched the iPhone 12 presentation live). In the iPhone 13’s first quarter, it generated $71.6 billion in revenue (despite parts

March 17, 2022

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Privacy

The Quiet Way Advertisers Are Tracking Your Browsing

Cookies are on the way out—but not enough is being done about browser fingerprinting. So what is it? CREEPY COOKIES THAT track all your online activity are (slowly) being eradicated. In recent years major web browsers, including Safari and Firefox, have restricted the practice. Even Chrome

February 28, 2022

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Digital Marketing

How much in fees are ad tech companies charging publishers & advertisers?

High quality journalism is expensive to produce. The American Prospect, a political news magazine, estimates that it costs $1965.58 to produce an average story. When an organization such as The New York Times or Wall Street Journal publishes an article, it is the result of many

February 26, 2022

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Data Marketing

Why Becoming a Data-Driven Organization Is So Hard

Summary. Being data-driven has been a priority for companies for decades — but many have seen mixed results. Why? According to a new survey of executives, company culture is a harder hurdle to clear than any technical problem. On top of that, the continuing explosion

February 25, 2022

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Digital Marketing

End of an era of ad targeting

Publishers will need closer ties to their audiences What we now call the nearly $500 billion digital advertising business started with a humble banner ad on HotWired.com in 1994. From the start, digital advertising was embedded with three original sins: There was no identity system to

February 23, 2022

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Welcome To Our Awesome Magazine WordPress Theme

Trust in advertising lower in Canada than most markets

Trust, not blockchain, is the new currency: Invest early in data privacy

Ban Online Behavioral Advertising

The Three-Word Brief

What happened to Starbucks? How a progressive company lost its way

New Product Launch Plan: What To Do during Pre-launch, Launch, and Post-launch

The Quiet Way Advertisers Are Tracking Your Browsing

How much in fees are ad tech companies charging publishers & advertisers?

Why Becoming a Data-Driven Organization Is So Hard

End of an era of ad targeting

COMPARATIVE ANALYSIS: HOW TO ACCURATELY VALUE SPONSORSHIPS

Digital Marketing vs. Strategic Marketing

Ad Scandal of the Week

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Welcome To Our Awesome Magazine WordPress Theme

March 2022

About Us

Free Your Creative Side using Elated Themes

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Recently Commented

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