2022 – Page 5 – Fundy Coast

The 5 Most Common Mistakes That Get in the Way of Successful Customer Engagement Strategies

Customer engagement strategies have a major impact on business success. A recent PwC survey found that when shoppers feel recognized and appreciated, they are willing to pay up to 16 percent more for products and services, and are more likely to remain loyal to a

February 21, 2022

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Marketing Strategy

Apple: Thief

Round numbers have no inherent meaning — they’re a consequence of 10 fingers. But they provide a benchmark, a way to focus our observations. The last few years in tech, we’ve witnessed several firms breach $1 trillion market capitalizations, a few hit $2 trillion, and

February 21, 2022

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Marketing Strategy

Apple case study: How Apple builds everything around simplicity

𝗢𝗻 𝘁𝗵𝗲 𝘃𝗲𝗿𝗴𝗲 𝗼𝗳 𝗯𝗮𝗻𝗸𝗿𝘂𝗽𝘁𝗰𝘆, 𝘁𝗵𝗲 𝗱𝗮𝘆 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗿𝗲𝘁𝘂𝗿𝗻𝗲𝗱 𝘁𝗼 𝗔𝗽𝗽𝗹𝗲 𝘄𝗮𝘀 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁 𝘁𝗵𝗮𝘁 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝗔𝗽𝗽𝗹𝗲 𝗶𝗻𝘁𝗼 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗺𝗼𝘀𝘁 𝗮𝗱𝗺𝗶𝗿𝗲𝗱 𝗯𝗿𝗮𝗻𝗱. Steve Jobs recognized that consumers were frustrated by how all the other technology brands designed their products in a

February 21, 2022

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Digital Marketing

Ad spend fraud set to reach $68bn globally

Global advertising spend lost to fraud is predicted to grow at the same rate of the booming digital advertising market and will reach $68bn this year, new research has found. Juniper Research found digital ad spend fraud in 2021 was $59bn and predicts this to increase

February 21, 2022

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Privacy

Apple’s ATT Burned Facebook Bad. Google’s Privacy Sandbox Is A Kiss In Comparison

Facebook stock is down almost 45% from last year’s highs and most people are blaming Apple’s 2021 privacy moves on iPhone. This week Google announced massive and similar changes on Android, prompting another 6% drop this week and ousting Facebook (ok, Meta) from the world's

February 20, 2022

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Cyber Security, Privacy

90% of Cybersecurity Pros See Data Privacy as ‘Business Imperative’

SAN JOSE, Calif. — A new report shows that data privacy is considered a “business imperative” by 90% of cybersecurity professionals. The finding is part of Cisco’s 2022 “Data Privacy Benchmark Study,” which is a global review of corporate data privacy practices and the impact of

February 17, 2022

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Email Marketing

Email marketing trends for 2022: Unproven Opportunities

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your

February 17, 2022

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Privacy

Consumers Want Privacy. Marketers Can Deliver.

With a privacy-first approach to data-driven marketing, companies can build trust with consumers and create lasting value, new research from BCG and Google shows. Marketers today face a tricky paradox: on one hand, the fight for customer attention requires ever more relevant messages tailored to people’s

February 17, 2022

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Digital Marketing

If personalized advertising is banned, who bears the cost?

Earlier this month, a bill was introduced to both the House and the Senate that would effectively prevent digital ads from being targeted with any data other than contextual signals or user location. The Banning Surveillance Advertising Act (BSAA) was sponsored by Representative Anna G.

February 16, 2022

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The 5 Most Common Mistakes That Get in the Way of Successful Customer Engagement Strategies

Apple: Thief

Apple case study: How Apple builds everything around simplicity

Ad spend fraud set to reach $68bn globally

Apple’s ATT Burned Facebook Bad. Google’s Privacy Sandbox Is A Kiss In Comparison

90% of Cybersecurity Pros See Data Privacy as ‘Business Imperative’

Email marketing trends for 2022: Unproven Opportunities

Consumers Want Privacy. Marketers Can Deliver.

If personalized advertising is banned, who bears the cost?

Copy KitKat on your quest for ‘double D marketing’

Protecting Your Marketing Realm: 7 Ad Fraud Prevention Tips for Marketers

The Impact of Digital Marketing on Employee Engagement and Internal Communications

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Welcome To Our Awesome Magazine WordPress Theme

February 2022

About Us

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