2023 – Page 3 – Fundy Coast

The office of the CMO needs a jolt

We’re all familiar with the noxious concept of “shrinkflation.” Products get smaller or worse, but the price remains the same. I fear a similar phenomenon is taking place within the office of the chief marketing officer. Don’t get me wrong. The right CMO is a force multiplier,

August 5, 2023

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Digital Marketing

Just Tickle’Em Pink

To be tickled pink is to be overcome with happiness and/or amusement about something that’s happened or is about to happen. This charming idiom adds a dash of colour to your expressions of glee and delight, proving that the English language, like life itself, can sometimes be rosy.

July 30, 2023

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Innovation

4 Types of Innovators Every Organization Needs

Editor's Note: Watch our recent interview with Dr Min Basadur How do you identify and empower innovators in your company? Collectively, we have spent over 40 years researching this question. Our research on innovation styles identifies and examines the different preferences and roles people take on when

July 13, 2023

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Marketing Strategy

Content Marketing for Private Equity: Creating Engaging Thought Leadership

Private equity (PE) professionals know that engaging their target audiences isn't just about winning new business. It’s also about establishing thought leadership and creating a sense of trust between partners. However, how exactly do you achieve this? Through a powerful yet underutilized tool in the PE sector:

June 28, 2023

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Marketing Strategy

Credit Scores and Brand Reputation: How Consumer Trust Impacts Marketing Efforts

As a brand, you need to ensure that your marketing efforts work and build consumer trust. Marketing helps you reach your audience and better sales. However, if you don’t have good credit scores and brand reputation, your marketing efforts may go to waste. If you want

May 10, 2023

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Pricing

ICO fines TikTok £12.7 million for misusing children’s data

Date | 04 April 2023 Type | News More than one million UK children under 13 estimated by the ICO to be on TikTok in 2020, contrary to its terms of service. Personal data belonging to children under 13 was used without parental consent.

April 4, 2023

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Podcasts

The Complete “How To Podcast” Guide – 2023 Edition

There continues to be an explosion of interest in podcasting… AI tools and new gear makes it ever-more affordable and easy. Personally, I can’t think of a better time for a business (or individual) to create valuable audio and video content in a podcast format. In

April 3, 2023

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Cyber Security

The Importance of Customer Data Security

In today's digital world, the security of customer data should be a top priority for businesses. Not only is it essential to protect customers from fraud and identity theft, but it can also stop malicious actors from accessing confidential information or compromising corporate systems. Whether you’re

March 20, 2023

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The office of the CMO needs a jolt

Just Tickle’Em Pink

4 Types of Innovators Every Organization Needs

Content Marketing for Private Equity: Creating Engaging Thought Leadership

Credit Scores and Brand Reputation: How Consumer Trust Impacts Marketing Efforts

ICO fines TikTok £12.7 million for misusing children’s data

The Complete “How To Podcast” Guide – 2023 Edition

The Importance of Customer Data Security

Boosting Customer Engagement: Maximize Email Newsletters to Grow Your Client Base

Slack has been siphoning user data to train AI models without asking permission

The Art of Asking Smarter Questions

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Welcome To Our Awesome Magazine WordPress Theme

August 2023

About Us

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